What is Social Media Marketing

Social media marketing is a part of internet marketing in which social networking sites applies marketing techniques to reach the social media people with their unique content, images, graphics and videos to talk about the product and services in a better way to attract the social media users.

About SMM Program

Social Media platform is the most engaging and had billions of active users. Learn how to use the social media to create brand awareness and generate leads from social networks. We teach you practical methods of social media optimization to improve the brand value. In our SMM training we will be teaching in depth about Facebook Marketing, Twitter Marketing, Google+, Pinterest, YouTube and LinkedIn Marketing Techniques.

Social Media Marketing Demo

Social Media Marketing Modules

Introduction to Social Media  

• What is Social Media
• SMM Vs SMO
• Benefits of using SMM
• Social Media Statistics
• Why use Social Media Marketing
• Social Media Strategy
• Impact of Social Media on SEO

Facebook Marketing

• Facebook account setup
• Personal account properties
• Facebook business page setup
  Types of Business pages
• Facebook marketing strategy
• Competition analysis
• Cover photo designing
• Increase the Likes to page
• Page management options
• Types of Posts and Statistics
• Dimensions in Posts
• Creating a post strategy
• Examples of Creative Posts
• User engagement metrics
• Facebook Insights
• Facebook Groups
• Facebook Apps creation
• Integration FB in Site

Facebook Advertising

• What is Facebook Advertising
• Types of Promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding Strategies
• Ad Formats
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking

YouTube Marketing

• What is Video Marketing
• Statistics of Video Marketing
• Creating Channel in YouTube
• Customizing the YouTube Channel
• Create video marketing strategy
• Viral video examples
• Upload the first video
• How to optimize the video
• Custom settings in videos
• YouTube Engagement Metrics
• Increasing Subscribers
• Annotations and Cards
• How to use Playlists
• Understanding copyrights and spam
• YouTube Studio
• YouTube Analytics

Google+ Marketing

• Benefits of Google+ in SEO
• Creating Profile
• Managing Connections
• Creating Google+ Page
• Types of Pages
• Content Strategy and Statistics
• Posting on Google+
• Increasing the Reach and Followers
• Linking Google+ with Site
• Google+ Badge Integration
• Google+ Groups

LinkedIn Marketing

• What is LinkedIn?
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Recommendations in LinkedIn
• Creating new connections
• Posting content in profile
• LinkedIn Groups
• Finding Jobs in Linkedin
• Creating company page
• Customization of page
• Posting in LinkedIn Page
• Advertising in LinkedIn

InstaGram Marketing

• What is InstaGram
• InstaGram statistics
• How Brands use InstaGram
• Creating InstaGram Account
• Tour of InstaGram App
• Content strategy and Tips
• Picture Dimensions
• Filters in InstaGram
• Using Hashtags
• Popular Brands on InstaGram
• Advertising options in InstaGram

Pinterest Marketing

• What is Pinterest?
• How brands use Pinterest
• Creating a Pinterest Account
• Customizing the Profile
• Pinterest Strategy
• Boards in Pinterest
• Pins and Links
• Generating Engagements
• Using Info Graphics
• Integrating Pinterest in Site
• Engagement Metrics for Pins
• Pinterest Analytics

Get Details of  Social Media Marketing Course

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