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Scope of Digital Marketing in USA [2024]

Md Azharuddin

Growth of Digital Marketing in USA

Traditional marketing methods are no longer the best in the field in today’s technology filled world where customers need more information and valid trusted connection with the seller before they go for buying any product. With these trends of online shopping and clients performing research about existing reviews before buying anything, digital marketing has slowly found its footing to the top trusted method of mass communication. It has been found that digital marketing is a fast paced flourishing industry in the USA.

In today’s world, the number of internet users and online users keep increasing every single day. People are constantly using their phones and are uplinked to the internet on a daily or even hourly basis. According to a survey, 78.2% of the entire population of USA falls under the category of frequent internet users. Hence, you can easily guess that this behaviour also reflects on the way that these people shop. The penetration of internet users in the USA is 78.2% out of which 52.2% users concentrate more on mobile browsing and hitting web pages and this number has been increasing exponentially over the last few years.

Internet Users in USA (2000 to 2018)

Internet Users by Age Group

Digital Marketing Job opportunities in USA

USA is one of the largest markets for internet marketing because of its large population of active internet users. It has been observed that an average American spends more time online than he spends browsing a TV. Therefore, the market in USA is extremely ready for digital marketing and branding for which there are job requirements for marketing specialists. Thus, if you know digital marketing then you can easily find amazing job opportunities in the USA as its displayed in the numbers below.

As you can see, USA is a place that is booming with the digital marketing industry over the recent years and this means that companies of all sizes, types and niches are looking for content strategists and digital marketers to help them navigate the market and create enough awareness for their products and services. There are many job openings and profiles available in the USA for Digital marketers and some industries like real estate, retail and e-commerce sites have been observed to hire and pay for a lot of job positions for the digital marketing roles.

Some of the most popular digital marketing job profiles in the USA are as follows:

Digital marketing pay scale in the USA

We’ve just discussed how interest in computerised promoting experts is surpassing supply. In customary financial matters, we as a whole comprehend what occurs straight away – the estimation of the item increments alongside the cost. When you’re working in a productive industry with an enormous aptitudes’ deficiency you can consider yourself like aware – and arrange your pay in like manner. For instance, the middle compensation for a CMO or a substance overseeing official in a corporate setting in the U.S. is relied upon to be $164,000.

What’s fascinating and helpful about the activity showcase for computerised experts is that there is a tremendous challenge for gifted ability paying little respect to industry. This implies people with the correct abilities can consult for extraordinary pay rates yet additionally land incredible advantages and maybe even rewards relying upon their job.

Best Cities for Digital Marketing Jobs in USA

New York City, NY: The Big Apple is home to Wall street and 1,779,932 small businesses. That means an infinite amount of marketing clientele. If you need something, NYC has it — from restaurants and theatres to shopping and luxury hotels. With such diverse business, this regional urban economy tops the list of one of the best places to find marketing jobs. NYC also has a rich history of advertising and is home to several global marketing agencies. If a high starting pay is what you’re looking for, New York City pays some of the highest salaries in the US. With some companies housing upwards of 1000 employees, there are constantly job openings and opportunities.

Boston, MA: Boston, Massachusetts are gorgeous places to visit and live, digital marketing job market is flourishing. The Boston Consulting Group is just one of several companies in the area capitalising on the rise of digital marketing. With over 1,500 employees, three-figure salaries and a projected growth of 8%, this might be a great first job for you. Boston is also home to Harvard, MIT and Boston College. Why not start your digital marketing career by attending one of these universities? Need more incentive? Boston’s overall salaries are 34% above the national average.

Seattle, WA: This west coast city offers countless career opportunities, including those in the digital marketing arena. Seattle is currently home to over 10,000 employees holding over 1,000 job titles. Many positions offer benefits and competitive pay. When it comes to digital marketing jobs, Seattle has several highly successful agencies to choose from. Some include Big fish, Fell Swoop, and Inside Edge. Tech companies include Zillow, Amazon, and Microsoft. The job market for this city is increasingly on the rise. In 2016, Washington State had a 2.9 percent growth in jobs and it doesn’t look like that trend will end anytime soon.

San Francisco, CA: The list of top 10 cities to find digital marketing jobs wouldn’t be complete without a stop in California (or three). When you think of digital marketing do these names come to mind: Google, Facebook, and Twitter? Well, they should, and they are based in the bustling city of San Francisco. People are travelling in droves to this Mecca with small businesses and start-up ideas. As they battle to become the “next big thing” or create the world’s next conglomerate, the demand for digital marketing jobs is soaring. Because of the competitive job market, the cost of living has skyrocketed. You’ll need to go in with confidence, a drive to succeed, and be financially savvy to boot.

Los Angeles, CA:  Because the demographics of this diverse and creative economy are constantly changing, new businesses and marketing opportunities are always popping up. Los Angeles businesses provide jobs to over 355,000 freelancers and entrepreneurs. Start-ups in fashion, design, and entertainment are in abundance. What better place to take advantage of the digital marketing job market?

Legal formalities for a visa in USA

The US visa application is a complicated process and it requires specific attention to detail on your pat as a lot of documents and details are required to be submitted to the US embassy. Some of the most important documents are mentioned below:  (All documents must be either produced in English or translated into English before presenting):

  1. An online non immigrant DS-160 application form.
  2. Your valid passport.
  3. One photograph.
  4. Receipt proving payment of $160 for a non immigrant US visa application.
  5. Social media details.

Basic Requirements for digital marketing professionals in USA

  1. Bachelor or master’s degree in market research or a similar field is a must.
  2. Work experience in a field related to market research
  3. Ability to communicate with the targeted audience
  4. Exceptional internet and analytical skills along with knowledge of the latest market trends.
  5. Industry certification in SEO, Google Ads, Google Analytics, Facebook Blueprint, and HubSpot certification

We have tried to provide you with the comprehensive details of every aspect related to digital marketing in the USA along with the projected salary ad job availability in the market there. However, if you do have questions about the scope of digital marketing in USA or some other aspect related to this topic then feel free to post a comment in the section below.

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