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Google Ads Certification Course

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website.  Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

17 +

Years in Industry

1,00,000 +

Students Trained

4.8+

Rated by Students

80%

Success Rate

About Google Ads Program

Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Google Ads Course Syllabus (2024)

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks
  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits
  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation
  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups
  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines
  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies 
  • Auction Insights Tool
  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions
  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation
  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report
  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads 
  • Creating a Gmail Ads Campaign
  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign
  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis
  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis
  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports
  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking
  • What is Bing Ads
  • Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines

Course Highlights

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    Why Join our Digital Marketing Course in Hyderabad @ Web Trainings

    Top Institute with Dedicated Training & Digital Marketing Agency Services

    Pioneer Digital Marketing Institute in Hyderabad since 2008

    17+ years experienced faculty & Other Industry Experts

    Award Winning Institute (Radio City Icon Awards 2019 – Best Digital Marketing Institution)

    Digital marketing course in Hyderabad with 100% Job Assistance

    Top Rated Digital Marketing Institute with 4.8/5 ratings from more than 800 reviews.

    Regular job updates by Email & Whatsapp group.

    Digital marketing course with Internships

    Live Project work with Digital Marketing Course

    Backup sessions for missed classes / Revision Sessions.

    Support via Whatsapp Group

    Weekly project assignments

    Complete study material on daily basis

    Free Digital Marketing e-books and guides

    Digital Marketing interview questions & Mock interviews

    Resume preparation help

    Complete Google/Bing/HubSpot certification guidance & mock exams

    Practical & job oriented sessions

    Digital marketing updates as per changes in all networks

    Dedicated Lab and Lab Assistance

    Support after completion of digital marketing course

    Help in Online money earning strategies

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    What our Students Say about Us ?

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    Roja Kiran

    Passionate teacher can bring interest on the subject in the minds of student.

    Good teacher can make his students pass in exams but only a passionate teacher can bring interest on the subject in the minds of students. MD.Azhar Sir is one of the passionate wisdom givers I have ever seen.

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    Anant Parab

    Kudos to Mr. Azhar Sir for a wonderful real time training

    After so much of research and attending demo classes in various other training institutes, I was not satisfied. But watching tutorials in YouTube of Web Trainings, I found out something different compare to others and this is the way I connected to Web Trainings. Thanks to Mr. Azhar Sir for covering the entire aspects of Digital Marketing World.

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    Ilyas

    I am now fully confident to take my business to next level

    I am running my own Travel Business and wanted to increase my business by learning Digital Marketing. I got to know about Web Trainings Academy through Google Organic Searches and decided to take this course to learn Digital Marketing in Hyderabad. I liked the teaching methodology of Azhar Sir with detailed explanations, and I am now fully confident to take my business to next level with the knowledge of Digital Marketing.

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    Sravanthi

    Very good training with practical knowledge & examples.

    Azhar sir teaching was very good and also very helpful in doubt clarification. Sir was always practical while explaining the topics which helped me in understanding the subject in a easy way. Personal development classes also helped me very much to choose my career right way and see the life in a different way. Thank You, Azhar Sir and Web Trainings

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    Reshma Pradeep

    Hard-working Trainer & Great Infrastructure

    Digital marketing course explained in a good and understanding way. Provides Real time/live projects. Our trainer Azhar sir always has time to clear doubts during and after the class hours. By the end of the course, I can confidently say that I am a Digital Marketer. Hard working trainer, a good infrastructure I’m glad I choose Web Trainings

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    V Rakesh

    Outstanding training on Digital Marketing

    Thank You very much Azhar Sir for providing such an amazing and outstanding training on Digital Marketing that I have ever trained before. It perfectly Fits to the caption “TRAINING BEYOND EXPECTATIONS”. Now I am 100% confident that I can do whatever, which is related to Digital marketing. Thank you Azhar sir.

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    Md Murtuza Alam

    I am Satisfied with the Course.

    Before Joining “Web Trainings”. I have visited demo classes almost every institute in Ameerpet & Madhapur. When I attend demo here then, I was really impressed by the way of teaching by Azhar Sir. After joining here I am really satisfied with my digital marketing course and faculties of Web Trainings

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    SA Sameer

    Highly recommended institute for digital marketing

    Thanks for Web Trainings for shaping my skills in the right direction. I joined the course for Digital Marketing and I have learned more than what I expected. The motivation and financial classes helped me in changing my thinking process.

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    Anil Krishna

    Proud to be a Student of Web Trainings Academy

    It was an extraordinary course in real time scenarios for a fresher. Not only about Digital Marketing, This course will Change the mentality of students to achieve a successful life in the career. I loved the Motivational and financial classes. Thank You.

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    Md Qureshi

    The Best decision made by me by joining in this institute

    Best institute, Wonderful way of teaching. Azhar Sir has a unique way of teaching which helps the students to grasp and absorb easily. He is an expert in the Digital Marketing. Not only Digital Marketing, even personality development classes are taken which will change your life. Really great work by Azhar sir.

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    Nagendram

    Complete digital marketing knowledge with real-time examples

    Web Trainings Academy is the best institute to learn Digital Marketing. And also sir give motivational classes. It is really a good thing for everyone. Motivational class is very inspiring to me.

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    P Balvanth

    Thank You for helping me to build my career.

    I am Balvanth, I took Digital Marketing training at Web Trainings Academy at Panjagutta, Hyderabad. The trainer was Md Azharuddin Sir who has 9+ years of experience in Digital Marketing. Here during the training, I completely learned about SEO, PPC AdWords, Social Media, AdSense Thoroughly I completely with all details. I really satisfied with the course. I took in this academy under the guidance of Azhar Sir. As Azhar sir has passion in teaching and also in helping students. He taught us in a very clear and good manner where no one can teach.

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    Safa

    One of the Best Institutes for Digital Marketing

    Web Trainings Academy is one of the best institutes to learn Digital Marketing. The subjects are taught in-depth with an excellent teaching style. All the topics are covered with the ongoing market trends. With the right practice, anyone can master the element of Digital Marketing. The best part is the Friday classes on Personality Development. The books requested to read really helps in defining one’s goals and accomplishments, and it also makes a tremendous effort in developing one’s attitude towards life.

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    Ashvin Kumar

    Thank you would be a very small word to express my gratitude.

    When I first thought about pursuing a career in Digital Marketing, I had an assumption that it would be very technical and coming from a non-technical background I thought it would be difficult for me to learn it. However, Azhar Sir has simplified Digital Marketing. His methods of teaching and approach on various modules of Digital Marketing are such that even a school going kid can understand them. Not only that, he also provides guidance on Financial Management, Freelancing and also motivates students by encouraging positive thoughts. I would recommend Web Trainings Academy to anyone who is interested in pursuing a career in Digital Marketing.

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    Kaneez Masooma

    It’s a perfect place to get trained in digital marketing

    As they gave theoretical and practical knowledge in perfect blend all the faculties are always there to help. Internship is cherry on top. Through which I gained experience of working on live projects. Azhar sir has not only guided us professionally but also by his motivational classes we got better perspective towards achieving our goal in life

    quotes-2

    George Tiller

    It’s a great experience for me here … Md.Azhar sir. Has a very keen interest to share his knowledge in digital marketing. And my experience in this web training academy is excellent and the labs they provide and the classes and the interest and enthusiasm he has and the experience and the real time problem solving experience and sharing his knowledge and challenges in their own company clients brings is the atmost experience than the other competitors digital marketing academy. And I completely recommend others to join .. this academy and learn control and achieve results in your career and your niche . And gain knowledge and skill in Google ads, PPC,Social media,marketing SEO, Google analytics .
    Thank you
    With regards
    George Rajeev Tiller Ambati