Google Ads Certification Course

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website. Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

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Rated by Students

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About Google Ads Program

Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Google Ads Course Syllabus (2025)

Introduction to Paid Advertising

What is Paid advertising
Benefits of Paid advertising
Business objectives in paid ads
Branding Campaign
Direct marketing campaign
Paid advertising channels
Paid Bidding Strategies
Premium Ad Networks

Introduction to Google Ads

Overview of Google Ads
Account Setup
Billing Methods
Old Version vs. New version
Google Ads Interface Tour
Basic Google ads Terminology
Recent updates in Google Ads
Account structure in Google Ads
Account Limits

Pay Per Click Campaign

Types of Campaigns
Defining the objective of the campaign
Location Targeting
Language Settings
Google Partners
Bidding Strategies
Defining the Budget
Ad Scheduling
Ad delivery and Ad Rotation

Keyword Research & Competition Analysis

What is Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Creating a Plan with Estimations
Adding Keywords to Ad Groups

Ad Formats and Guidelines

Types of Ads
Expanded Ad Format
Responsive Ad Format
Call Only Ad
Structure of Ad
Elements of Effective Ads
Writing the Ad Copy
Final URL of Ad
URL Options
Mobile URL Option
Best and Worst Ads Examples
Google Ads Guidelines
Copyrights & Trademark Guidelines

Google Ads Auction and Bidding

What is Ads Auction
What is Ad Rank
What is Quality Score
How to improve Quality Score
Improving Ad Relevance
Improving Landing Page Experience
Improving the CTR
What is Actual CPC?
How QS affects the Cost?
Types of CPC’s
Bidding Strategies
Auction Insights Tool

Ad Extensions

Sitelinks Extension
Callout Extension
Structured Snippet
CallExtension
Message Extension
Location Extension
Affiliate Location Extension
Price & Promotion Extension
App Extension
Automated Extensions

Conversion Tracking

What is Conversion
Types of Conversions
Website Conversion
App Conversion
Call Conversion
Offline Conversions
Implementation Conversion Tracking
Practical Case Study
Analyzing Conversion Reports
ROI Calculation

Campaign Reports Analysis

Key Performance Indicators (KPIs)
Different Levels of Data Analysis
Segmenting Data
Filtering Data
Column Customization
Search Terms Report
Auction Insights Report
Keyword Reports
Automated Rules
Dimensions Report

Display Ads Campaign

What is Display Ads
Objectives of Display Campaign
Bidding Strategies
Budget Settings
Audience Targeting Methods
Demographic Targeting
Content-based Targeting
Automated Targeting
Types of Ad Formats
Creating Custom Ads
Conversion Tracking
Gmail Ads
Creating a Gmail Ads Campaign

Remarketing Campaign

What is Remarketing
How to build audience list
Types of Remarketing Audience
Website audience
App Audience
Customer List
Custom Remarketing List
Create a Remarketing Campaign
Remarketing Ads
Conversion Tracking
Common troubleshooting issues.
Measuring Results of Campaign

Video Marketing with YouTube

Why video marketing?
Setting a Video Campaign
The objective of Video marketing
Instream Ads
Discovery Ads
YouTube Targeting options
Bidding Types
Type of YouTube Ads
Creating a YouTube Ad
Remarketing Lists on YouTube
Reporting and Analysis

Shopping Ads Campaign

What are Shopping ads
Shopping Campaign Setup
Google Merchant Centre
Datafeed Setup
Types of Datafeed
Datafeed Properties
Adgroups and Product groups
Bidding strategies
Reporting and Analysis

Mobile Marketing Campaign

Why Mobile marketing
Types of Mobile marketing campaigns
Creating Universal app campaign
Bidding Strategies
Location & Budget settings
Ad Formats
Conversion Tracking
Reports

Google Ads Tools

Opportunities Tool
Account Access Levels
Change History Tool
PPC Manager Account (My Client Center)
Google Ads Editor
Google Scripts
Business Manager
Account Linking

Bing Ads

What is Bing Ads
Benefits of Bing Ads
Creating a Bing Ads Account
Types of Campaigns
Creating a Campaign
Bidding and Budget Settings
Location Targeting Options
Types of Ads & Extension
Conversion Tracking
Importing Google Ads Campaign
Reporting and Analysis
Bing Ads Certification Guidelines

Course Highlights

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Why Join our Digital Marketing Course in Hyderabad @ Web Trainings

Top Institute with Dedicated Training & Digital Marketing Agency Services

Pioneer Digital Marketing Institute in Hyderabad since 2008

17+ years experienced faculty & Other Industry Experts

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Digital marketing course in Hyderabad with 100% Job Assistance

Top Rated Digital Marketing Institute with 4.8/5 ratings from more than 800 reviews.

Regular job updates by Email & Whatsapp group.

Digital marketing course with Internships

Live Project work with Digital Marketing Course

Backup sessions for missed classes / Revision Sessions.

Support via Whatsapp Group

Weekly project assignments

Complete study material on daily basis

Free Digital Marketing e-books and guides

Digital Marketing interview questions & Mock interviews

Resume preparation help

Complete Google/Bing/HubSpot certification guidance & mock exams

Practical & job oriented sessions

Digital marketing updates as per changes in all networks

Dedicated Lab and Lab Assistance

Support after completion of digital marketing course

Help in Online money earning strategies

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