Google Ads Certification Course

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website. Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

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4.8+

Rated by Students

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About Google Ads Program

Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Google Ads Course Syllabus (2025)

Introduction to Paid Advertising

What is Paid advertising
Benefits of Paid advertising
Business objectives in paid ads
Branding Campaign
Direct marketing campaign
Paid advertising channels
Paid Bidding Strategies
Premium Ad Networks

Introduction to Google Ads

Overview of Google Ads
Account Setup
Billing Methods
Old Version vs. New version
Google Ads Interface Tour
Basic Google ads Terminology
Recent updates in Google Ads
Account structure in Google Ads
Account Limits

Pay Per Click Campaign

Types of Campaigns
Defining the objective of the campaign
Location Targeting
Language Settings
Google Partners
Bidding Strategies
Defining the Budget
Ad Scheduling
Ad delivery and Ad Rotation

Keyword Research & Competition Analysis

What is Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Creating a Plan with Estimations
Adding Keywords to Ad Groups

Ad Formats and Guidelines

Types of Ads
Expanded Ad Format
Responsive Ad Format
Call Only Ad
Structure of Ad
Elements of Effective Ads
Writing the Ad Copy
Final URL of Ad
URL Options
Mobile URL Option
Best and Worst Ads Examples
Google Ads Guidelines
Copyrights & Trademark Guidelines

Google Ads Auction and Bidding

What is Ads Auction
What is Ad Rank
What is Quality Score
How to improve Quality Score
Improving Ad Relevance
Improving Landing Page Experience
Improving the CTR
What is Actual CPC?
How QS affects the Cost?
Types of CPC’s
Bidding Strategies
Auction Insights Tool

Ad Extensions

Sitelinks Extension
Callout Extension
Structured Snippet
CallExtension
Message Extension
Location Extension
Affiliate Location Extension
Price & Promotion Extension
App Extension
Automated Extensions

Conversion Tracking

What is Conversion
Types of Conversions
Website Conversion
App Conversion
Call Conversion
Offline Conversions
Implementation Conversion Tracking
Practical Case Study
Analyzing Conversion Reports
ROI Calculation

Campaign Reports Analysis

Key Performance Indicators (KPIs)
Different Levels of Data Analysis
Segmenting Data
Filtering Data
Column Customization
Search Terms Report
Auction Insights Report
Keyword Reports
Automated Rules
Dimensions Report

Display Ads Campaign

What is Display Ads
Objectives of Display Campaign
Bidding Strategies
Budget Settings
Audience Targeting Methods
Demographic Targeting
Content-based Targeting
Automated Targeting
Types of Ad Formats
Creating Custom Ads
Conversion Tracking
Gmail Ads
Creating a Gmail Ads Campaign

Remarketing Campaign

What is Remarketing
How to build audience list
Types of Remarketing Audience
Website audience
App Audience
Customer List
Custom Remarketing List
Create a Remarketing Campaign
Remarketing Ads
Conversion Tracking
Common troubleshooting issues.
Measuring Results of Campaign

Video Marketing with YouTube

Why video marketing?
Setting a Video Campaign
The objective of Video marketing
Instream Ads
Discovery Ads
YouTube Targeting options
Bidding Types
Type of YouTube Ads
Creating a YouTube Ad
Remarketing Lists on YouTube
Reporting and Analysis

Shopping Ads Campaign

What are Shopping ads
Shopping Campaign Setup
Google Merchant Centre
Datafeed Setup
Types of Datafeed
Datafeed Properties
Adgroups and Product groups
Bidding strategies
Reporting and Analysis

Mobile Marketing Campaign

Why Mobile marketing
Types of Mobile marketing campaigns
Creating Universal app campaign
Bidding Strategies
Location & Budget settings
Ad Formats
Conversion Tracking
Reports

Google Ads Tools

Opportunities Tool
Account Access Levels
Change History Tool
PPC Manager Account (My Client Center)
Google Ads Editor
Google Scripts
Business Manager
Account Linking

Bing Ads

What is Bing Ads
Benefits of Bing Ads
Creating a Bing Ads Account
Types of Campaigns
Creating a Campaign
Bidding and Budget Settings
Location Targeting Options
Types of Ads & Extension
Conversion Tracking
Importing Google Ads Campaign
Reporting and Analysis
Bing Ads Certification Guidelines

Course Highlights

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Why Join our Digital Marketing Course in Hyderabad @ Web Trainings

Top Institute with Dedicated Training & Digital Marketing Agency Services

Pioneer Digital Marketing Institute in Hyderabad since 2008

17+ years experienced faculty & Other Industry Experts

Award Winning Institute (Radio City Icon Awards 2019 – Best Digital Marketing Institution)

Digital marketing course in Hyderabad with 100% Job Assistance

Top Rated Digital Marketing Institute with 4.8/5 ratings from more than 800 reviews.

Regular job updates by Email & Whatsapp group.

Digital marketing course with Internships

Live Project work with Digital Marketing Course

Backup sessions for missed classes / Revision Sessions.

Support via Whatsapp Group

Weekly project assignments

Complete study material on daily basis

Free Digital Marketing e-books and guides

Digital Marketing interview questions & Mock interviews

Resume preparation help

Complete Google/Bing/HubSpot certification guidance & mock exams

Practical & job oriented sessions

Digital marketing updates as per changes in all networks

Dedicated Lab and Lab Assistance

Support after completion of digital marketing course

Help in Online money earning strategies

What our Students Say about Us ?

Eluri Rajesh

Teach the content in simple and easily understandable way

Before learning Digital Marketing in Webtrainings Academy I went to some institutes where they teach Digital Marketing but Iam not satisfied because they won’t teach the whole syllabus and some of them doesn’t have lab to practice.

My experience with Webtrainings:
The faculty(Mr. MD Azahar) teach the content in simple and easily understandable way to anyone.
He give us the experience of his live campaigns( Ex: Google AdWords, Analytics)
The mentors in lab are very friendly and they clear our doubts without any hesitation.
Punctuality and communication between student and administration is very good.
And the faculty conduct inspiration classes.
Now Iam a Google certified professional.

Suhaib Syed

He is a GURU of Digital Marketing.

When I joined, the concept of digital marketing was unknown for me. But Mr. Md Azhar taught me in a manner like he is a GURU of Digital Marketing. I m really thankful to Web Trainings Academy and especially our trainer Mr. Md Azhar who guided us at each and every concept very well. His way of teaching is best among all the trainers, I have seen before. I am sure that each and every student who learned digital marketing from Web Trainings will achieve a great heights in this field. Once again, Thanks a lot Sir for sharing your experience and taking us through the practical concepts of DM, SEO, Google AdWords, PPC, and SSM. You are a great trainer and the best mentor I have ever met.

Mohit Shirbhaye

Azaruddin sir is the perfect trainer to learn about Digital Marketing.

First of all I would like to say thanks to my institute ISTTM for introducing such a excellent trainer to teach Digital Marketing.Secondly I would like to say thank you to Mohammad Azaruddin sir for teaching Digital Marketing so well that will absolutely differentiate us from other students.I enjoyed the course, they provided me with lots of insight and information.I am literally feeling amazed by seeing the depth of knowledge he is having about Seo, Google Adwords, Google analytics….etc. I owe you a depth of gratitude sir for all that you have done for me while teaching.

Mallik V

I strongly recommend Web Trainings Academy for learning

Digital Marketing training at Web Trainings Academy is very comprehensive. Azharuddin Sir has provided structured and detailed sessions with practical orientation. Azharuddin Sir has wide experience in Digital Marketing and taught the subject with passion. The sessions were very interactive and all the questions are answered in a very clear manner. I have taken this training without any knowledge in Digital Marketing and now after completing this training I can confidently say that I am well versed in Digital Marketing. Major Topics like SEO and AdWords are covered in depth and Sir has explained all the topics giving practical examples which will be very helpful while implementing these strategies at work. Recorded Sessions are also very useful in enhancing the knowledge gained in the classes.

Sandeep Kumar D

Web Trainings is the best place to learn Digital Marketing in Hyderabad.

Web Trainings Academy is the best place to learn the Digital Marketing Course in Hyderabad. Mr Azharuddin will discuss every topic in every session in-depth with his vast experience and knowledge based in his experience. You love listening to his sessions as they are utmost informative and pin point. Apart from his regular topic wise classes he will also take time for some motivational sessions where it will change your perceptions in what and how we are planning about our savings and future investments. I m feeling happy and glad as I opted for this institute to do my Google Ads certification and SMM and SEO sessions. Good job Azhar sir keep continued doing the great work.

Manojit Panda

It was a privilege to learn SEO @ Web Trainings Academy

Having completed SEO course from Web Trainings Academy, I can definitely say that it is the best training institute for SEO in Hyderabad. I pursued the video trainings, which included all the topics of SEO. I felt that faculty has simplified the SEO course that any layman can easily grasp it with ease. The most appealing part of the course is its clarity & job-oriented approach.

From my personal experience, I can claim that Faculty is undeniably the best teacher in Digital Marketing. Hence, I would personally endorse the Web Trainings Academy for everybody who wants to master digital marketing.

Sravani Palukuri

“One best thing I found on Google SERP is Web Trainings Academy” .

I started with a Demo session online and that session inspired me to register for complete course. Marketing was not my background yet I could able to breakthrough the concepts of SEO, SMM & Google AdWords with guidance of faculty. With the knowledge I gain I can confidently say faculty lecture gives you lot more insight on Digital Marketing. And one among the best things in this institute is the practical approach and live scenarios they provide you while training. I would personally recommend Web Trainings for that person who really wants to learn SEO with practical approach.

Akash Holikar

One of the Best SEO Institutes in India

Faculty explains all topics in easy way, where anyone can understand the concepts with practical examples. They provide me full day access to there labs for practice because I was in Hyderabad just for SEO course (I am from Pune). After the completing course I started my own website as well as blogs which growing day by day and I am Earning from it in $$$/m. It happened just because of faculty training and mentorship. Thanks to Web Trainings.

Syed Feroz

I highly recommend this institute for those who want to make their career in Digital Marketing.

Hello, I am one of the oldest student of Web Trainings, I had joined Web Trainings in the year 2010. The teaching methods, explanation of faculty is very simple, and easy to understand. He is a Teacher who knows to put himself in the place of those who find learning hard. I still remember, he makes the subject very easier that a person who doesn’t belongs to the field can also grasp the point. Since then the Web Trainings has grown a lot. Now Alhamdulillah, I am working for Reputed Australian and UAE Clients for their SEO projects.

Nilpawan Gautam

The seo classes are very in-depth and practical oriented.

Web Trainings is one of the best trainers in digital marketing industry. The online course is as effective as in a live session classes. Wide range of difficult topics are covered in a simple an effective manner and helps to understand the seo concepts easily. Highly Recommended for SEO Courses.

Feroz Faiz Khan

Got placed as SEO professional.

SEO Training @ Web Trainings Academy was very useful, explanation methodology was very good and easily understood. I have learnt many SEO techniques and got placed as SEO professional.

Dipa M

Very Good Course.

I had opted for the online SEO training course, owing to time constraints. Faculty is very knowledgeable and knows all the nuances of SEO. Ranking in Google is a complex process today, but with a hands-on learning approach, sir clarified and made the process a lot simpler. Thanks!

Santosh Kumar

I was able to grasp the concepts in SEO very quickly and started implementing on my own website.

Being a Working professional in software field I never thought that I would get enough time to attend a classroom training in SEO. I was very lucky to find Web Trainings in Google search. In fact the credit goes to Faculty for making me to understand the subject by giving practical examples. It is surely the best place to learn SEO for the people who are planning to make a career in Digital Marketing.

Habib Kazi

If you are looking for SEO, then go to Web Trainings Academy

After lot of research offline & online I chose this Institute as I needed real time experience and knowledge in Digital Marketing specially SEO, Google Ads & Social Media and I had it. They will provide you sample live account for Web Designing & SEO. The faculty is a man with practical knowledge and his experience was visible while he imparts the knowledge. Thanks a lot Web Trainings Team.

Analytics Surya

Web Trainings is the best place for SEO

Faculty way of teaching, motivation kept my monthly earnings average 35k, I am not doing the job as I am working on SEO projects. I mostly deal with US clients. Single handedly, I am handling the entire website related to organic results. I always do experiment on SEO. This increases my knowledge, and also doubts, Even today also faculty clarify my doubts on WhatsApp without any hesitation. Surely I can say faculty sir teaching is 100 % perfect. His motivation will change your life into a successful direction. Proudly I say to all, I am a student of Md Azhar Sir @ Web Trainings.

Mohammed Shafiuddin

I got very good exposure in SEO Training.

It is very glad to tell that I got very good exposure in SEO Training. Faculty has taught the subject in depth and very understandable way. I wish Web Trainings Academy a best of luck and will recommend anyone who is eager to learn subject and get practical experience.