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Google Ads Certification Course

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website.  Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

17 +

Years in Industry

1,00,000 +

Students Trained

4.8+

Rated by Students

80%

Success Rate

About Google Ads Program

Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Google Ads Course Syllabus (2024)

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks
  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits
  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation
  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups
  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines
  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies 
  • Auction Insights Tool
  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions
  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation
  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report
  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads 
  • Creating a Gmail Ads Campaign
  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign
  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis
  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis
  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports
  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking
  • What is Bing Ads
  • Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines

Course Highlights

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    About

    Why Join our Digital Marketing Course in Hyderabad @ Web Trainings

    Top Institute with Dedicated Training & Digital Marketing Agency Services

    Pioneer Digital Marketing Institute in Hyderabad since 2008

    17+ years experienced faculty & Other Industry Experts

    Award Winning Institute (Radio City Icon Awards 2019 – Best Digital Marketing Institution)

    Digital marketing course in Hyderabad with 100% Job Assistance

    Top Rated Digital Marketing Institute with 4.8/5 ratings from more than 800 reviews.

    Regular job updates by Email & Whatsapp group.

    Digital marketing course with Internships

    Live Project work with Digital Marketing Course

    Backup sessions for missed classes / Revision Sessions.

    Support via Whatsapp Group

    Weekly project assignments

    Complete study material on daily basis

    Free Digital Marketing e-books and guides

    Digital Marketing interview questions & Mock interviews

    Resume preparation help

    Complete Google/Bing/HubSpot certification guidance & mock exams

    Practical & job oriented sessions

    Digital marketing updates as per changes in all networks

    Dedicated Lab and Lab Assistance

    Support after completion of digital marketing course

    Help in Online money earning strategies

    Web Trainings

    What our Students Say about Us ?

    quotes-2

    Mayuri Humnabadkar

    Hi, This is Mayuri Humnabadkar.

    I have completed my Web Designing Course in Web Trainings Academy, Hyderabad, Telangana. One of the past students referred me to this institute. I came from Maharashtra state just to learn Web Designing Course.
    I would like to mention about my Mentor Md. Arif Sir, who taught Web Designing, HTML, CSS, JavaScript, JQuery, Adobe Photoshop, Adobe Dreamweaver very easily so that I never felt that I’m from the non-technical background during the course. Without any hesitation, I would like to refer to Web Trainings Academy in my network.😊

    quotes-2

    Abhinav Tej

    Web Trainings Academy is the best and excellent training institute in Hyderabad.

    “To become a web designer then web trainings academy is the best and excellent training institute in hyderabad. After my graduations I was very confused about my carrier one of my brothers told me to learn web designing and he suggested me web training academy is the best to join, I attended the demo classes and I decided to learn web designing. The most experienced and understandable faculty. My humble thanks to ARIF sir, you are an excellent faculty and excellent in teaching web designing. I recommend everyone to join web trainings academy for web designing. now I am not at all confused about my career, thanks to web trainings academy and once again thanks to Arif sir you are the best.”

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    Gajanan Pame

    I just want to say that the institute is excellent

    I just want to say that the institute is excellent and Mohammed Arif sir have sound knowledge of web and current standards. They help the students in every phase of designing and development during their learning sessions and also give new ideas which help students to a better understanding of the subject. I have enjoyed my training duration because the nature of the faculty Mr. Mohammed Arif sir is very friendly and helpful which is a major part of the development of any student’s view of the professional world.
    Thanks a lot ARIF SIR…

    quotes-2

    Cinemaizm

    This is one of the most reputed institutes.

    I Have learned Web Designing From This institute & The Teaching was done by Mr. Arif. The learning experience was too good and the training they provide is worth what we pay. They also provide lab sessions where we can have a chance to clarify our doubts and improve our practical knowledge on the subject and the trainers are much friendly and interactive which lead to a better learning atmosphere.
    I have got a great opportunity to work as an Intern right after completing my Course and after the completion of my internship got placed in a top MNC company.

    quotes-2

    Apramita Sahoo

    I would like to say everyone like me who really want to learn Web-related course please come here.

    ★★★★★
    This is Apramita student of WEBTRAININGS ACADEMY…First of all, I would like to say thanks to my institute and my instructor MR.MOHAMMAD ARIF. It was a pleasure for me to learn my course from an institute like Webtrainings and trainer like Arif Sir. This is the best institute to join without any Hesitation. The way of explaining the concepts and the way of teaching process was very nice…After joining Webtrainings for the course of web designing I realize that I have taken a better decision for my career by selecting this institute…

    And lastly I would like to say this very Gladly “for Webtraining & for My perfect Trainer” I got the reference and today am here with my Job. This happens only within a week after completing my course. “The Webtrainings is the BEST and RIGHT place for learning” …bcoz “I am fully satisfied in here”. Thank you, Sir.

    quotes-2

    Mohammed Jeelani

    Best Institute with best professional trainer.

    Had a great time in learning a potential of social media marketing. Best and best Institute with best professional trainer Mr. Azharuddin.

    Thanks sir,

    Mohammed Jeelani
    quotes-2

    Barry William Davidson

    Puts on map as a marketing Technology learning center

    The class on social media marketing is very important to anybody who wants to gain comprehensive knowledge on the subject. Web Trainings Academy definitely puts Hyderabad on the map as a marketing technology learning center!

    quotes-2

    Siva Das

    Atmosphere of the institute is good and staffs are very friendly.

    I have done my Digital Marketing Course from Web Training Academy Hyderabad. My experience is very good.
    Faculty Md. Azharuddin Sir is quite professional and ready to solve each and every quires and difficulties during the course. He teach the entire syllabus divided into 3 main modules and one of the main plus point is if any one missed any module or unable to understand he can sit for the next batch.
    Atmosphere of the institute is good and staffs are very friendly.
    In my experience I learned WordPress in 10 days and I can able to make an E-Commerce web within the course period.

    • Experienced trainer.
    • In depth explanation of SEO, AdWords, SMM & ORM
    • Good ambiance
    • Value for money

    Finally thanks to Mohammad Azharuddin Sir, Mohammad Arif Sir and Staffs.

    quotes-2

    Jitendra Satish

    One of  the Best Institution

    Web Training academy is the one of the best institution which i learn digital marketing.
    It will boost up my carrier in digital marketing. Azharuddin sir is the best faculty to teach every module like seo, smm, google analytics, webmaster tools & soon.

    quotes-2

    Dhruba Dolai

    Great in-depth knowledge

    It was Great Experience being part of Web training academy.
    Mr Md Azharuddin given us a great in-depth knowledge regarding the topics in digital marketing, SEO, SMM etc. Which will be of great help as employ or entrepreneur in journey.
    I recommend other to join the course to learn about the digital marketing.
    Thank you.

    quotes-2

    Tausif Satish

    Sir has always been down to earth, supportive and very helpful

    I was initially in a Dilemma of choosing an institute out of the many, to pursue the course of Digital marketing. However this situation came to an end when one of my friend suggested me search for the same on the Internet. After a lot of research amongst the search results, I found the quality stuff in One of the Top institutes which is Web Trainings Academy.
    I joined as a Student but came out with a whole new perspective of Life with a strong base over the Subject. Sir Azharuddin has been one of the Best teachers in my Life. With an experience of more than 10 years in Digital marketing, Sir has always been down to earth, supportive and very helpful. The classes and practical sessions not only gave knowledge of SEO, SEM and SMM but also Website development, HTML and other related subjects.
    If there is an institute in Hyderabad, above Par; then it is Web Trainings Academy with a trainer like Sir Azharuddin.
    Thanks for everything Sir.

    quotes-2

    Arshia Fazal

    Indepth training on all topics

    Webtrainings institute is the best institute for Digital marketing training ,the reason for it is that it offers indepth training on all topics like SEO,SEM,SMM etc ,the faculty Mr Azhar is truly professional with excellent knowledge and real time experience.He is qualified and dedicated trainer.I recommend it for NRI students like me ,cos in 1 months time he made it possible for me to complete the course
    Thanking him and Wishing him Best of luck for future.
    regards
    Mrs Arshia
    Lecturer,Jeddah college of Advertising

    quotes-2

    Shilpa Sannaik

    It helped me to crack my Cognizant interview

    Hello Everyone,
    I would like to share my experience about “Digital Marketing Course” that I pursued in Web Training Academy. I am glad to join this training because the type of coaching Azarruddin provides is awesome. Even a person who is new to this subject will be able to understand and remember the subject very well. When I joined this training I had very limited knowledge about AdWords. But after attending his classes, I was able to grab more information and was able to understand the strategies required for the subject. He will make sure to help us provide updated information and answer to the questions you have related to subject.
    I was not able to attend classes due to personal issues, But Azarruddin sir made sure to help me with the videos through which it helped me to crack my Cognizant interview and happily placed.
    The motivational classes that he provided was very helpful for us to be motivated in our life. I am very Thankful for all his efforts he took to coach and motivate us.

    quotes-2

    Vignesh Varma

    Best Digital Marketing Trainer

    I’m a b.tech graduate passed out in 2017 i have no clarity about my carrier and future on that time.So my cousin suggested me to learn Digital Marketing then I started researching about that course then i have read an article “scope of Digita Marketing in india” in quora written my Mr.Azhar from there i visited his website and watched his demo videos in Youtube. Mr.Azharuddin is a passionate Trainer,Motivational speaker,bookworm and Bike racer.Now i’m yet to complete my DM course he has in-depth knowledge in the Digital Marketing subject like SEO,AdWords,Social Media and also he owns an Digital Marketing Agency – IT Info Group.One thing about Mr.Azharuddin explains each and point clearly and he is good at giving examples of subject they give placement assistance to students.

    quotes-2

    Sumayya Amtul

    A Good teacher can inspire hope, ignite the imagination and instill a love of learning and developing.

    ★★★★

    After my Graduation I was clueless about career options so i joined web trainings & got a clear insight of career in digital marketing, SEO and Adwords and so on, I was elated to join such an institution which is dedicated to teach and increase our technical knowledge as well as the personalty development and a bit of financial education given by Azhar sir with patience and perseverance, I gained good knowledge about Digital Marketing and industrial standard in my training. It equipped me with self confidence and knowledge with which i will be benefited in my career and better future prospects, and not only job but i feel like Azhar Sir equipped me with such knowledge with which i’d freelance and earn, the encouragement given by Azhar Sir is AmmazzZzg that inspired me to the core and developed my personalty to conquer this field and life.

    quotes-2

    Balda Rahul Kumar

    I Personally recommend new Enthusiasts who are willing to learn

    Hi there! I was interested in learning Digital Marketing from a Market Expert (Who can explain me both SEO and AdWords Live). I attended demo class at Web Trainings. Mr. Azharuddin(trainer) has given a clear glance about the subject. Then I started my course, and as I expected he was giving good practical examples on live projects(Adwords & SMM) to understand the subject much better and also use to clear my doubts regarding the subject. I Personally recommend new Enthusiasts who are willing to learn ‘Digital Marketing’ can get good skills @ Web Trainings Academy.