Digital marketing in Canada is a rapidly growing field that has been experiencing rapid growth due to the globalization of business. It’s expected that this trend will continue well into the future, and marketers should be aware of digital marketing opportunities in Canada.
Canada is the most preferred country for immigrants from across the world. The Canadian government has been very supportive to citizens and to make Canada a dream immigration destination. Canada has many digital marketing job opportunities in all fields of marketing/business. With the right education, technical skills, and job experience you can start a great career in the digital marketing field in Canada.
Digital Marketing Job Opportunities in Canada
The marketing profession has significant growth in Canada. Specifically, digital marketing has grown rapidly in Canada. Internet penetration is about 90%, which is very high. Because of this, it’s essential for every business to reach its target audience via the Internet. Look at some stats related to Canada’s internet usage. As per 2017 stats, Canada has 33 Million Internet users which have grown over the period of 2018.
In comparison to other industries, digital marketing is booming now in the Canadian job market. As per the job opportunities portal in Canada, it has excellent work openings in all the major cities of Canada. As per the market demand, digital marketing has become an essential part of every marketing team of the company from any domain. Now not only specialized digital marketing agencies but companies from other domains are having their digital marketing team to manage their company’s digital marketing projects.
No of Digital Marketing Job Listings in Top Canada Portals
| Portal | Digital Marketing | Online Marketing | SEO | Social Media |
| Indeed | 5282 Jobs (Link) | 4871 Jobs | 1631 Jobs | 8197 Jobs |
| Workopolis | 4922 Jobs (Link) | 4608 Jobs | 1550 Jobs | 7626 Jobs |
| Monster | 727 Jobs (Link) | 619 Jobs | 137 Jobs | 1197 Jobs |
| 4000+ Jobs (Link) | 2000+ Jobs | 282 Jobs | 7000+ Jobs |
The most popular and in-demand job title is Social Media Marketing and its related job roles.
Digital Marketing Average Pay Scale in Canada
As per the trusted job portals – Glassdoor and Indeed, the average pay scale is between CAD $53,2577 to CAD $68,000 which is a 12% pay scale of the national average or C$11-C$12 per hour. Salary varied as per the job profile, experience, and education. The highest paying services associated with it are a digital marketing manager, SEO specialist, and SMM.
Job Types in Digital Marketing
Most companies hire digital marketing professionals on a full-time basis. Most of the students or fresh graduates in the final semester are hired on an internship basis by companies, as many colleges have an internship as mandatory in the college curriculum.
Below is the list of popular job types
- Full-time
- Permanent
- Contract
- Temporary
- Part-time
- Internship
- Freelance
Cites with job opportunities in Canada:
Digital marketing has great career opportunities in the famous cities of Canada like Toronto, Montreal, Vancouver, Mississauga, and Calgary. As most of the businesses are located in bigger cities, you will have many career opportunities in big cities.
Job Responsibilities of Digital Marketing Professional
Digital marketing work responsibilities depend on the job role and type of campaign you work on. But as per the market requirements, some of the day-to-day job tasks of digital marketing are as follows:
- Performing business analysis and understanding client requirements
- Performing competitive research
- Developing digital marketing strategies as per client objectives
- Creating a content strategy as per client objectives
- Analyze the online market to evaluate and identify critical digital marketing opportunities
- Creating SEO strategies for clients
- Implementing On-page and Off-page activities in SEO
- Creating a social media presence for the project
- Designing a social media content strategy and updating social media pages.
- Creating and executing email marketing campaigns
- Generating Leads for clients
- Staying up to date with the current market trends
Canada visa for immigration
The Canadian government has various categories in visa application in which Canada Permanent Resident Visa is the best option to opt to work and get settled in Canada. Canada Permanent Resident is a person who is not a national of Canada but has permission to live and work as an employee or invest in their own business in a period of Canada PR visa. Any employer can hire you without any work permit required by the government.
Please check these links for more details about various categories of visas for Canada.
It’s mandatory to write the IELTS exam and score good bands to increase your points.
Required skills and Certifications in digital marketing
For a Digital marketing job, you need to have the following:
- Bachelor’s degree in marketing, communication or advertising, or designing or business any related to them.
- The add-on benefit of having a postgraduate degree diploma or certification in marketing
- As per the market trend, the right knowledge and experience of new software and analytics tools will be expected.
- Marketing expertise – SEO, Google Ads, Bing Ads, Social Media Marketing, Email Marketing
- Analytics skills – Google Analytics
- Valuable Certifications which are preferred by employers
- Google Ads Certification
- Facebook BluePrint Certification
- Hubspot Certification
- Google Analytics Certification
Must have General Skills
- Good communication skills in English.
- It will be beneficial if you have good knowledge of the French language.
- Project management skills
- Good presentation skills
- Attention to detail and organizational skills
- Good content writing skills
Please also check: Scope of Digital Marketing in India
Join our Advanced Digital Marketing Course & Start your Career in Canada
If you wish to excel at digital marketing, our advanced course will help. It’s a great way for those with some knowledge of the subject to become experts. It will be beneficial to do our advanced digital marketing course which is available online and in-class training at your convenience to get the trending digital market knowledge, for a successful career in the digital marketing industry.
Attend a Free Demo Session to learn more about Digital Marketing
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Scope of Digital Marketing Globally
- Scope of Digital Marketing in Canada
- Scope of Digital Marketing in the USA
- Scope of Digital Marketing in UAE
- Scope of Digital Marketing in Australia
- Scope of Digital Marketing in India
- Scope of Digital Marketing in the UK
- Scope of Digital Marketing in Singapore
- Scope of Digital Marketing in India (Hindi)
- Scope of Digital Marketing in Germany
- Scope of Digital Marketing in France
- Scope of Digital Marketing in Switzerland