Having an MBA degree is a great achievement, but continuing to learn and expand your skills can take your career even further. Pursuing digital marketing courses after completing your MBA can be extremely beneficial in today’s technology-driven world. These courses will equip you with specialized knowledge in areas like social media marketing, search engine optimization, email marketing, and online advertising. With expertise in digital marketing strategies, you’ll become more valuable to potential employers looking for professionals who can effectively promote their business online. Taking digital marketing courses post-MBA allows you to stay ahead of the curve and increase your marketability for better job opportunities and career growth.
What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a master’s degree program that teaches marketing strategies and techniques for promoting products and services online. Students learn how to use digital channels like websites, social media, email, search engines, and mobile apps for marketing. The courses cover analytics, advertising, content creation, search engine optimization, and understanding customer behaviour on the internet. With this specialized MBA, graduates gain expertise in digital marketing tools and trends. They develop skills to plan and execute effective online marketing campaigns. An MBA in Digital Marketing prepares students for marketing leadership roles focused on leveraging digital technologies to drive business growth.
Here are some key points:
- Duration: Typically a 2-year program
- Curriculum: Covers topics such as social media marketing, search engine optimization (SEO), content marketing, data analytics, and e-commerce.
- Skills Acquired: Graduates gain expertise in formulating effective digital marketing strategies, analyzing consumer behavior, and leveraging technology for business growth.
Popular Digital Marketing Courses for MBA Graduates
Social Media Marketing
- Developing strategies for brand promotion on Facebook, Instagram, Twitter etc
- Creating engaging content and running ad campaigns
- Analyzing social media metrics and audience behavior
Search Engine Optimization (SEO)
- Optimizing websites to rank higher in search engine results
- Keyword research and on-page SEO techniques
- Link building and off-page optimization tactics
Pay-Per-Click (PPC) Advertising
- Running paid ad campaigns on Google Ads, Microsoft Advertising etc
- Setting up campaigns, selecting keywords, creating ads
- Managing budgets and measuring ad performance
Email Marketing
- Building email subscriber lists
- Designing email newsletters and promotional campaigns
- Testing and optimizing emails for better engagement
Content Marketing
- Planning and creating different types of digital content
- Promoting content through blogs, videos, infographics etc.
- Developing a content strategy and measuring effectiveness
Web Analytics
- Understanding website data using tools like Google Analytics
- Analyzing traffic sources, user behavior, conversions etc.
- Gaining insights to improve website and marketing performance
Other Courses
- Affiliate Marketing
- Mobile Marketing
- Influencer Marketing
- e-commerce marketing for online selling
By taking these specialized digital marketing courses, MBA graduates can develop comprehensive skills to drive effective online marketing strategies across multiple channels.
Career Opportunities After MBA in Digital Marketing
After completing an MBA in Digital Marketing, you can find many exciting career paths. You could become a Digital Marketing Manager, leading online marketing efforts for a company. As a Social Media Marketing Specialist, you would manage a brand’s social media presence. Search Engine Optimization (SEO) Specialists analyze data to improve website rankings in search results. Email Marketing Managers plan and execute email campaigns. You could also work as a Content Marketing Strategist, creating compelling online content. Other roles include Web Analytics Expert, Pay-Per-Click Advertising Manager, and e-Commerce Marketing Coordinator. An MBA in Digital Marketing opens doors to in-demand jobs across diverse industries.
1. Digital Marketing Manager
Role: As a digital marketing manager, you’ll develop and execute digital marketing campaigns. Your tasks may include creating content, managing social media channels, optimizing paid advertising, and analyzing campaign performance.
Skills Needed: Strong analytical abilities, creativity, and a deep understanding of digital platforms.
Salary: The average salary for digital marketing managers in India is expected to be between ₹ 8 lakhs to ₹16 lakhs per annum.
2 . Advertising Manager
Role: Advertising managers oversee the planning, execution, and evaluation of advertising campaigns. They collaborate with creative teams, media buyers, and clients to ensure effective messaging across different channels.
Skills Needed: Strategic thinking, excellent communication, and the ability to analyze market trends.
Salary: Advertising managers in India can expect an average annual wage of ₹10 lakhs to ₹18 lakhs.
3 . Brand Manager
Role: Brand managers are crucial in shaping a company’s brand identity. They develop brand strategies, manage product launches, and monitor brand performance.
Skills Needed: Creativity, market research skills, and a brand-building passion.
Salary: Brand managers in India are likely to earn between ₹9 lakhs to ₹15 lakhs annually.
4 . Content Marketing Manager
Role: Content marketing managers focus on creating and distributing valuable content to attract and engage the target audience. They oversee content strategy, SEO optimization, and content performance analysis.
Skills Needed: Strong writing skills, SEO knowledge, and an understanding of audience preferences.
Salary: The average salary for content marketing managers in India could range from ₹7 lakhs to ₹13 lakhs per annum.
5 . Social Media Manager
Role: Social media managers handle social media accounts, create engaging content, and interact with followers. They monitor trends, analyze metrics, and adapt strategies accordingly.
Skills Needed: Creativity, social media expertise, and community management skills.
Salary: Social media managers in India can expect an average annual wage of ₹6 lakhs to ₹10 lakhs.
6 . SEO Manager
Role: SEO managers optimize websites to improve search engine rankings. Their tasks involve researching popular search terms, examining how healthy websites are performing, and putting the recommended techniques for enhancing visibility in search engines into practice.
Skills Needed: Technical SEO knowledge, data analysis, and problem-solving abilities.
Salary: SEO managers in India are likely to earn an average salary of ₹7 lakhs to ₹12 lakhs per annum.
7 . Business Development Manager
Role: In digital marketing, business development managers focus on client acquisition, partnerships, and growth strategies. They identify new business opportunities and foster relationships.
Skills Needed: Sales skills, negotiation abilities, and market awareness.
Salary: Business development managers earn between $70,000 and $120,000 annually.
8 . Media Strategist
Role: Media strategists plan and allocate budgets for advertising campaigns across various channels (TV, radio, digital). They analyze data to optimize media spending and reach the target audience effectively.
Skills Needed: Analytical skills, media planning expertise, and understanding of consumer behavior.
Salary: Business development managers in the digital marketing domain in India could earn an average annual salary of ₹9 lakhs to ₹16 lakhs.
Scope of MBA in Digital Marketing
Digital marketing has become integral to modern business strategies, offering immense scope for MBA graduates. With the ever-growing reliance on online platforms, companies seek professionals skilled in crafting effective digital marketing campaigns. An MBA in Digital Marketing equips individuals with expertise in search engine optimization (SEO), social media marketing, email marketing, and data analytics. These skills are highly valued across industries, from e-commerce to finance and healthcare. Furthermore, the flexibility of digital marketing allows for remote work opportunities and the potential for freelancing or entrepreneurship. As businesses prioritize their online presence, the demand for MBA graduates with specialized digital marketing knowledge is set to rise, opening doors to diverse and rewarding career paths.
Salary Overview
The earning potential for professionals with an MBA in Digital Marketing is promising in India. Salaries were based on experience, location, and company size, but the common thread is the demand for digital marketing expertise.
Entry-level positions like Digital Marketing Associate or Coordinator can offer an average salary range of ₹3 lakhs to ₹5 lakhs per annum. As professionals gain more experience, they can progress to roles such as Digital Marketing Manager, with average salaries ranging from ₹6 lakhs to ₹10 lakhs.
For leadership roles like Director of Digital Marketing or Head of Digital, the average salaries can range from ₹12 lakhs to ₹25 lakhs or more, depending on the company and industry.
Specialized roles such as Search Engine Optimization (SEO) Specialist, Pay-Per-Click (PPC) Specialist, or Social Media Marketing Manager can command average salaries between ₹6 lakhs to ₹15 lakhs or higher for experienced professionals.
It’s important to note that these figures can vary significantly based on factors like location, industry, and company size. For instance, salaries in metropolitan cities like Mumbai, Delhi, and Bangalore tend to be higher. Additionally, individuals with advanced certifications, specialized skills, or a proven track record of successful digital marketing campaigns may command higher salaries.
Pursuing Digital Marketing After an MBA? Check out Web Training Institute’s offerings in Hyderabad:
Are you an MBA graduate looking to learn digital marketing? If you have completed your MBA and want to specialize in digital marketing, consider the courses offered by the Web Training Institute in Hyderabad. Our programs provide comprehensive training in various digital marketing areas like social media marketing, search engine optimization, pay-per-click advertising, email marketing, and content creation. With expert instructors and hands-on projects, you’ll learn how to develop effective online marketing strategies. Gaining these specialized skills will make you more competitive in the job market. The Web Training Institute’s digital marketing courses are an excellent way for MBA graduates to enhance their knowledge and advance their marketing careers.
Our Courses:
- Advanced Digital Marketing Course
- Certified SEO Course
- Social Media Marketing Course
- Google Ads Course
- Web Designing Course
Why Choose the Web Training Institute?
- Digital Marketing Course in Hyderabad with 100% Placement Assistance
- 16+ years experience as faculty and Other Industry Experts
- Digital Marketing Course with Internship
- Backup Sessions for Missed Classes and Revision Sessions
- Support after Completion of the Digital Marketing Course
Get Global Certifications
- Google Search Ads Certification
- Display Ads Certification
- Universal App Advertising Certification
- Google Measurement Certification
- Shopping AdsCertification
- Google YouTube Certification
- SEMRush SEO Certification
- Google Analytics Certification
- Hubspot Inbound Certification
- Facebook Blueprint Certification (Paid)
- Web Trainings Academy Certification
Contact Details:
Web Trainings Academy: Digital Marketing Course Hyderabad
Zore Complex, First Floor, Block 1, Flat 104
Above Red Rose Restaurant, Opp. Erramanzil Bus Stop
Punjagutta, Hyderabad.
Phone: 9052425444 / 9676525444
Email: info@webtrainings.in
Conclusion
Pursuing digital marketing courses after an MBA can significantly enhance your career prospects. Whether you aspire to be a digital marketing manager, brand strategist, or content creator, combining your business acumen with specialized digital marketing skills will give you a competitive edge in the job market. As businesses prioritize their online presence and digital marketing strategies, the demand for professionals with this unique skill set will only rise. Investing in digital marketing education after your MBA can open doors to diverse career opportunities, higher earning potential, and the ability to drive impactful marketing campaigns in the digital age.