About Digital Marketing

WT Academy is one of the best institutes for digital marketing in Vijayawada. Our Advanced Digital Marketing Program will transform you into a complete digital marketing Professional. Our Digital Marketing Course includes various modules like Search Engine Optimisation (SEO), Google AdWords(Pay Per click), Social Media Marketing(SMM), YouTube marketing, Email Marketing and Google Analytics.

Our Digital Marketing Course is designed to help marketing Professionals, Entrepreneurs, Students and individuals to advance their career in the field of Digital Marketing. There are many institutes in the market that provide digital marketing training. What separates us from those institutes is that we provide practical oriented quality education which would help the students to learn the subject easily. Our Expert Digital Marketing Trainers are having 5+ years of experience and are updated with the recent trends that are occurring in the market.

Our Classroom training will help the students to interact with the trainers directly and can clarify doubts in the class itself. We deliver subject in such a way that any individual can easily understand. After Completion of the Digital Marketing Course, you will be getting Certified Digital Marketing Badge from WT Academy. Apart from this you will get Google AdWords Certification which is free of cost. We will Discuss in detail about this Concept in Google AdWords section.

Digital Marketing Training in Vijayawada

In our advanced digital marketing course we teach every topic with practicals and provide real-time scenario’s to help you master the subject. We update our syllabus as per the changes in the industry.

Digital Marketing Course Syllabus

Introduction of Digital Marketing

What is Marketing?
How we do Marketing?
What is Digital Marketing?
Benefits of Digital marketing
Digital marketing platforms
Traditional Vs. Digital Marketing
Defining Marketing Goals
Latest Digital marketing trends
Case studies of Digital Campaigns

Website Designing with WordPress

What is Website?
What is Domain Name
Types of Domains
Domain name suggestions
Premium Domains
Register a Domain Name
Web Hosting Concepts
Domain/Hosting Business
Types of Websites
HTML, CSS and Java Script
Popular CMS
What is WordPress
Benefits of using WP
WordPress Installation
Admin Interface Basics
Default Settings in WP
Types of Themes
Theme Settings and Customization
Managing Themes
Content management in WP
Categories, Tags and Posts
Pages and Sub Pages
Custom Content Types
Adding a menu to the website
Plugins and Widgets
Using Plugins in Site
Adding widgets to the website
The Best Plugins in WP
Practical WordPress Project Example

Fundamentals of Search Engines

Fundamentals of SEO
How the search engine works?
Components of Search Engines
Google Algorithms
Google Results Page
Major & Minor Algorithm Updates
Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
Recent Changes in Search Algorithms

Keyword Research & Competition Analysis

Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis
Product/Services Categorization
Google Keyword Planner Tool
In-depth Analysis with Keyword Planner
Other Keyword Tools
Competition Analysis
Manual Competition Analysis
Paid Competition Analysis tools
Finalizing the Keywords List

Onpage optimization

Introduction to On page
On page Analysis Methodology
Fundamental On-page Factors
Domain name in SEO
Importance of HTTPS
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Heading optimization
Internal Links
Image Optimization
Social Signals & Footer

Technical Onpage SEO

Website Speed Optimization
Speed Analysis Tools
Sitemaps Generation
Robots.txt File
URL Redirecting Techniques
Canonical Links
Rich Snippets
New Updates in On page.

Google Search Console

What is Search Console
Features of Search Console
Site Verification Process
Location Targetting
Search Performance Tool
Link Analysis Tool
Manual Actions
Sitemaps Tool
Fetch as Google Tool
Crawl Errors Analysis
The Latest updates in Search Console

OffPage Optimization (Link Building)

Introduction to Off page (Link Building)
Link Building Guidelines
Types of Backlinks • Link Analysis Tools
Directory Submissions
Local Business Submission
Classified Posting
Q & A Backlinks
Blogging & Blog Comments
Guest Blogging
Press Release
Document Sharing
Other Advanced Strategies

Local SEO Strategies

What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Optimizing the GMB Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Google My Business Analytics

Recovery Process & Reporting

Algorithm Recovery Process

Types of Penalties
Manual Actions
Apply for Reconsideration
Algorithm Update Recovery Method
Compare the Before/After date
Panda recovery process
Penguin recovery process
Mobile friendly update
How to use DisAvow Tool

Reports Analysis

Google Analytics Reports
Search Console Reports
Website Position Analysis
Website Monthly Reports
Backlinks Reports
Paid Tools for monitoring

Google Ads - Pay Per Click (PPC) Campaign

Introduction to Paid Advertising
Google Ads Account setup
Interface Tour and Billing Settings
Account Structure
PPC Campaign Settings
Ad Group setup
Keyword Match Types
Keyword Research Tools
Ad Formats & Guidelines
Ad Extensions
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Actual CPC Calculation
Types of CPC’s
Bidding strategies
What is Conversion?
Implementing conversion tracking
Calculating ROI
What is DSA ?
Create a DSA Campaign?
Segments and Filters
Search Terms and Ad Auctions
Customization Tools
Generating Reports

Google Ads Express

What is Ads Express (Smart Campaign)
Benefits of Smart Campaign
Creating Campaign for Local Results
Bidding & Budgets Setup
Ad Creation
Reports

Display Advertising & Remarketing

Display Ads

What is Display Advertising
How Display Ads Works
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
Exclusion options
Ad Formats and Sizes
Conversion Tracking
Display campaign reporting

Remarketing Campaign

What is Remarketing?
Benefits of Remarketing Strategy
Types of Remarketing Audience
Building Remarketing List
Building Custom Audience List
Creating Remarketing Campaign
Remarketing Ads Design
Dynamic Ads
Remarketing Lists for Search Ads (RLSA)

Google Shopping Campaign

What is Shopping Campaign

Google Merchant Center account
Creating Business Store
Types of Product Feeds
Product Feed Properties
Dynamic Product Feeds
Creating a Shopping Campaign
Defining Product Groups
Monitoring Campaign
Reports of Shopping Campaign

Mobile Marketing Strategies

State of Mobile Usage
Benefits of Mobile Marketing
Mobile Marketing Goals
App Creation Strategy
App Optimization Service (AOS)
Universal App Campaign
Call Only Campaign
Conversion Tracking
Reporting in Mobile Ads

YouTube Ads (Video Marketing) & Advanced Features

Importance of Video Marketing
Types of YouTube Ads
Location Targeting
Bidding Strategies
Automatic Targeting
Adgroups Setup
Targeting Options in Video Ads
Types of Ad Formats
Ads Cost Options
Measuring the Results of Campaign
Conversion Tracking

Advanced Features

Google Account Access
Access Levels
My Client Centre (MCC)
Google Ads Editor
Export / Import Details
Shared Library Features

Introduction to Bing Ads

Introduction to Bing Ads
Creating Bing Ads Account
Bing Ads Campaign
Exporting the Campaigns
Generating Reports
Bing Ads Certification

Facebook Marketing & Advertising

Introduction to SMM

What is Social Media?
Benefits of using SMM
Social Media Statistics
Goals of Social Media Marketing

Facebook Marketing

Types of Facebook Account
Personal Account Setup
Facebook business page setup
Types of Business pages
Cover Photo/Video Design
Page Settings & Options
How to Increase Facebook Likes
Facebook Content Strategy
Types of Posts and Statistics
Examples of Creative Posts
Designing FB Posts
User engagement metrics
Facebook Insights
Facebook Groups
Facebook Apps

Facebook Advertising

What is Facebook Ads
Types of Objectives
Popular Ads Campaigns
Defining Target Audience
Types of Targeting
Bidding & Budget Settings
Types of Ads
Designing FB Ads
Setup of Facebook Pixel
Conversion Tracking Pixel
Remarketing Strategy
Reports & Analytics

Twitter Marketing & Ads

Twitter Marketing

What is Twitter?
Benefits of Twitter
How brands use Twitter
Customizing the profile
Profile Photo & Header Image
Types of Tweets
Content strategy for Twitter
How to increase Followers
Post your First Tweet
Analysis of Big Brands
What is HashTag?
Hashtags and its uses
How to use Trending #Tags
Tools for Twitter marketing
Twitter Analytics

Twitter Ads

Setup Twitter Ads Account
Types of Campaign
Create your Campaign
Followers Campaign
Traffic & Conversion Campaign
Targeting Options • Bidding & Budget
Twitter Ad Format
Image Ads • Video Ads
Twitter Cards
Conversion Tracking
Measuring Results (KPI’s)
Remarketing Strategy
Targetting Remarketing Audience

YouTube Marketing (Video Marketing)

What is Video Marketing
Statistics of Video Marketing
Creating Channel in YouTube
Customizing the YouTube Channel
Types of Video Formats
Create video marketing strategy
Upload the First Video
Video Optimizing Tips
Video Settings
Cards, End Screens & Sub Titles
How to use Playlists
YouTube Creator Studio
Features of Creator Studio
YouTube Analytics
Increasing Subscribers
Understanding copyrights and spam

LinkedIN Marketing & Ads

LinkedIn Marketing

What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Creating new connections
Posting content in profile
LinkedIn Groups
Finding Jobs on Linkedin
Creating company page
Customization of page
Posting on LinkedIn Page

LinkedIn Ads

Why LinkedIn Ads
Types of Campaigns
Creating a Campaign
Bidding & Budget
Target Audience Settings
Types of Ads
Leads Generation Campaign
Conversion Tracking
Creating a Remarketing Campaign
LinkedIn Ad Reports

Instagram Marketing

What is Instagram
Instagram statistics
How Brands use Instragram
Creating Instragram Account
Types of Instagram Accounts
Linking Instagram with Facebook
Tour of Instagram App
What works in Instagram
Types of Content (Posts & Stories)
Post Designing Tools
Stories & Highlights
Importance of Hashtags
How to use Hashtags
Popular Tools for Instagram
Engagement Metrics
Instagram Analytics
Instagram Ads
Types of Campaign
Creating your Campaign
Measuring Results

Pinterest Marketing

What is Pinterest?
Pinterest Statistics
How brands use Pinterest
Creating a Pinterest Account
Types of Accounts
Customizing the Profile
Pinterest Strategy
Boards on Pinterest
How to manage boards
Pins and Links
Generating Engagements
How to use InfoGraphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Advertising options on Pinterest

Quora Marketing & Advertising

Quora Marketing

What is Quora?
Quora Statistics
Benefits of Quora Marketing
Top Quora Users & Brands
Creating Quora Account (Personal/Company)
Optimizing the Quora Profile
Following Topics & Users
Understanding the Quora Policies
How to Answer the Questions
Engaging with Users
How to Increase Followers
Quora KPI’s
Quora Stats Tool

Quora Ads

Creating Quora Ads Account
Types of Campaigns
Types of Audience Targetting
Bidding & Budget Settings
Types of Ad Formats
Implementing Conversion Tracking
Remarketing Integration
Types of Remarketing Audience
Creating a Remarketing Campaign
Measuring Results of Campaign

Slideshare Marketing

What is Slideshare?
Benefits of Slideshare
Create Slideshare Account
Optimizing the Profile
Top Slideshare Profiles
Document Creation Strategy
Types of Documents
Creating Documents
Optimizing Document
Embedding Documents in Website
Engagement Metrics
Slideshare Analytics

Email Marketing Strategies

What is Email Marketing?
Importance of Email Marketing
Popular Email Marketing Software’s
Email Marketing Goals
Introduction to Mail Chimp
MailChimp pricing structure
Account setup and settings
Email marketing strategy
Creating a Subscriber List
Integration of Forms in Site
Import subscribers in list
Types of Email marketing campaigns
Email Marketing Campaign
What is Newsletter
Design a Newsletter
Analysing Reports of Campaign

Online Reputation Management (ORM Strategies)

What is ORM?
Why we need ORM
Examples of ORM
Areas to analyse in ORM
• Search Engines
• Blogs & Websites
• Review Sites
• Complaint sites
• Social Media
Search Engine ORM Strategy
Autosuggestion & Related Searches
Search Engine Results
Image Search Results
Blogs & Websites ORM
Solutions for external websites
Complaint Sites ORM
Managing Reviews
Popular Review Sources
How to get Positive Reviews
How to respond to Negative Reviews
How to handle Fake Reviews
How to Manage Social Media ORM
Popular networks for ORM
Common ORM Issues
How to handle the issues
Action Plan for ORM Project
Tools for ORM

Inbound Marketing Strategies

What is Inbound Marketing?
Why use inbound marketing
Know your Target audience (Buyer Persona) Analysis
Stages of Inbound Marketing
Types of Content
How to generate Ideas.
Content Marketing Strategy
Lead Generation Technique
Landing Page Designing
How to Close Customer
Customer Delight Stage
HubSpot Certification

Google Analytics Reports

Introduction to Analytics
Implementing Analytics Code
Setup of Conversion Tracking Code
Types of Reports
Audience Reports
Acquisition Reports
Behaviour Reports
Conversions Reports
Google Tag Manager

Online Money Making with Google Adsense

What is Google AdSense
How is Works?
Top AdSense Earners [Global / India]
AdSense Guidelines
Finding the Niche
Important Factors for AdSense Success
Types of AdSense Account
Applying for New Account
Create you first Ad
Ad Formats and Sizes
Bidding Models
Best Practices for Ads
Integrating Ads in Site
Blocking Sites & Categories
Reports Analysis
AdSense Optimization Tips

Money Making with Affiliate Marketing

What is Affiliate Marketing?
How Affiliate marketing works
Types of Affiliate Networks
Top Affiliate Marketing networks
Affiliate marketing payment models
How to Find Profitable Niche
Develop your Affiliate Website/App/Property
Apply for Affiliate Marketing network
Amazon Affiliate Network
Integrating Amazon Products
How to promote Affiliate Products
Measuring Results on Affiliate sites

How to do Freelance Projects (Freelancing Concepts)

What is Freelancing?
How does freelancing works ?
Offline Freelancing Business
Registering Company
Initial Business Guidelines
Documentation & Quotes
How to manage clients
Online Freelancing networks
Create a Profile in Fiverr.com
Optimizing your Profile
Create your Gig
Types of Gigs
Optimizing the Gigs
How to Price your Gigs
How to bid on projects
How to handle the clients
Project management tools
Asking for reviews from clients

Money Making with YouTube Monetization

What is YouTube Monetization?
What is YPP?
Eligibility Criteria for YPP
Most Popular Niches in YouTube
Top YouTube Channels
How to Select Niche
Types of Video Content
Guidelines for YouTube Publishers
How to apply for Adsense
Checking Advertising Revenue in YouTube
Reports in Google AdSense
Optimizing for YouTube Revenue

10+ Course Certifications

Google Ads Fundamentals
Google Search Advanced
Google Shopping Certification
Google Display Certification
Google Video Certification
Google Analytics Certification
Bing Ads Certification
Facebook Blueprint Certification
HubSpot Certification
Web Trainings Academy Official Certificate

Benefits of our Digital Marketing Program

Attend Free Demo class

Practical way of teaching with real time project

Placements Assistance

Master advanced digital marketing strategies in real-time scenarios.

Lab Availability for Practice

6+ Google AdWords Certifications

3 International Certifications (HubSpot, Facebook, Google Analytics)

Web Trainings Academy Course Completion Certificate

Hands on Practical Projects

Learn Online Money Making Strategies from Mohammed Azharuddin

Our Student's Placed Companies

What our Students Say about Us ?

Mamatha Mamu

I trust This is the Best Institute to learn SEO.

Hi, Friends, I’m Mamatha. I Completed my SEO Course in Web Trainings Institute. Mr.Md.Azhar sir had excellent knowledge of SEO. Sir will teach everything clearly when we are in the classroom.
I suggest to the people to join in this institute because Azharuddin sir will teach each and every point step by step not only during the course but after we completed the course, suppose If we have any kind of question’s definitely sir will help us. Once again I want to tell Thank you to Azharuddin sir and I’m fully satisfied.

Mohammed Sameer

Very happy to take the course

One of the best institutes of Digital Marketing is Web Training Academy in Hyderabad. Azhar sir provides good Quality of knowledge. He’s just too good in his field. I feel very happy to take the course from Web Trainings Academy. Thank you, sir.

Ziya Ahmed

Highly recommended for someone new to the digital marketing

Web Trainings Academy is one of the best training institutes to learn digital marketing in Hyderabad. I am thankful to Mr. Azharuddin, sir, Who helped me with digital marketing as well as career guidance. Highly recommended for someone new to the digital marketing field.

Adnan Bin Ali

MR AZHAR SIR is always ready to answer your queries
I’m one of the students at the web training academy. My overall experience with this institute is that I joined here with zero knowledge. After completing my course, I have gained more in- depth knowledge in digital marketing and gained a lot of practical knowledge in the best way. The best trainer MR. AZHAR SIR teaches us every topic very clearly. During class hours, MR AZHAR SIR is always ready to answer your queries if we get any doubts. If you are new to digital marketing, I highly recommend the best digital marketing institute in Hyderabad and it is worth every penny.

Aamir Saleh

Course is Scheduled in Systematic Way

★★★★★

When I joined this digital marketing Institute, I realized that I made a correct decision and choose the correct institute to Pursue my Digital marketing course in hyderabad. With complete support during training and practicals. I was assured that I’ve been learning the course in a very systematic way and was successfully able to achieve my Google AdWords Certification.

Mohit Vilasrao

Amazing learning experience

I would like to say thank you to Mohammed Azharuddin sir for teaching Digital Marketing course so well that will absolutely differentiate us from other students. I enjoyed the course, they provided me with lots of insight and information. I am literally feeling amazed by seeing the depth of knowledge he is having about SEO, Google AdWords, Google analytics etc.

Shaik Yaseen

Mr Azharuddin sir is excellent in subject

After joining in Web Trainings for the course of digital marketing I realize that I taken a wise decision in my career by selecting this institute. Our trainer Mr Azharuddin sir is excellent in subject wise and also he had lots of patience, with that he clarifies all the doubts with real time scenarios.

Mahendra Reddy

I got the platform to learn Digital Marketing.

I was interested in Digital Marketing from a very long time. I wanted to take up the digital marketing Course in hyderabad which will give me the opportunity to enhance my Skills. This became a reality, all thanks to Web Trainings Academy. I am very glad that Web Trainings Academy helped me immensely. I got the platform to learn Digital Marketing. The Trainer is fabulous, he has the in-depth knowledge of the subject, and he is friendly and very helpful. He has ample of patience to listen to Students queries and have the ability to resolve them in the right manner. I strongly recommend Web Trainings Academy to all Entrepreneurs and Students who want to make it big in Digital Marketing.

Jeevan

Great Digital Marketing Course at Web Trainings
As a marketer presently working in B2B Segment, so I am passionate about to learning digital marketing course in hyderabad. I have chosen the best digital marketing academy in terms of a delivery of course in slow phase manner which is understandable by any student and learned a great experience thought by the trainer.

Jame Bahera

4.9 star ratings till date are just amazing.

I was a looking for the best digital marketing course in Hyderabad, where I came across Web Trainings in Hyderabad. I researched a lot about other institutes and compared with Web Trainings and Faculties. 4.9 star ratings till date are just amazing and students are completing their courses under the guidance of Azhar Sir and getting placed in many reputed companies. With so many live examples and his personal experience a willing student can surely get benefited.

Sai Kiran

100% Training Beyond Expectations

I’m from Mechanical back ground, but I am very passionate about #Digital Marketing. While I was searching for the best institute in Hyderabad. I went to so many institutes, I attended all the demo lectures but I wasn’t satisfied with any of them. I was worried about how they teach the Professional Digital Marketing Program within a span of 30-45 days. And then I found this institute Web Trainings Academy. This is entirely different. Mohammad Azhar Sir teaches in an excellent manner. He clarifies all the doubts with good n live examples.

Suhaib Syed

Great trainer and the Best Mentor I have ever met

When I joined, the concept of digital marketing was unknown for me. But Mr. Md Azhar taught me in a manner like he is a GURU of Digital Marketing. I m really thankful to Web Trainings Academy and especially our trainer Mr. Md Azhar who guided us at each concept very well. His way of teaching is best among all the trainers, I have seen before. I am sure that each student who learned digital marketing from Web Trainings will achieve a great height in this field. Once again, Thanks a lot Sir for sharing your experience and taking us through the practical concepts of Digital Marketing, SEO, Google AdWords, PPC, and SSM.

Yamini Chowdary

Web Trainings is doing an awesome job

Humour works well when it comes to learning. A fun way to learn Digital/Social basics.Spreading awareness about the power of social media is very important and relevant in today’s day & age and Web Trainings is doing an awesome job of it! Please keep up the good work.

Kumar Raushan

Web Trainings Academy is the one of the best institution in Hyderabad

Before joining this institution I had a lot of questions in my mind related to digital marketing because I learned basic things from you tube with (Web Trainings Academy) but I want to learn digital marketing in depth, so I joined Web Trainings Academy, Hyderabad and after completion my course I can say that Web Trainings Academy is the one of the best institution in Hyderabad so those who want to learn basic go through you tube channel and those who want to learn in depth join this institution. Thanks to Azhar sir, and Mannan sir.

Madhukar Reddy

One of the Best Digital Marketing Institutes in Hyderabad

I got nice experience in this institute. Personality development classes also taught on every friday. Live examples, easy ways to remember. Before joining have your own site or blogger for better experience, they are also provide but having our own is better in my opinion. I recommend this institute undoubtedly.

Sreenath Sreedharan

Web Training Academy is one of the best institute

Who are aspiring to be a digital marketing expert should join Web Trainings. The internet presence of web training academy is a solid proof for that. Azhar sir is one of his kind & he is one of humblest, dedicated teacher I have seen.Thank you sir for all your support.

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