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About Digital Marketing

WT Academy is one of the best institutes for digital marketing in Vijayawada. Our Advanced Digital Marketing Program will transform you into a complete digital marketing Professional. Our Digital Marketing  Course includes various modules like Search Engine Optimisation (SEO), Google AdWords(Pay Per click), Social Media Marketing(SMM), YouTube marketing, Email Marketing and Google Analytics.

Our Digital Marketing Course is designed to help marketing Professionals, Entrepreneurs, Students and individuals to advance their career in the field of Digital Marketing. There are many institutes in the market that provide digital marketing training. What separates us from those institutes is that we provide practical oriented quality education which would help the students to learn the subject easily. Our Expert Digital Marketing Trainers are having 5+ years of experience and are updated with the recent trends that are occurring in the market.

Our Classroom training will help the students to interact with the trainers directly and can clarify doubts in the class itself. We deliver subject in such a way that any individual can easily understand. After Completion of the Digital Marketing Course, you will be getting Certified Digital Marketing Badge from WT Academy. Apart from this you will get Google AdWords Certification which is free of cost. We will Discuss in detail about this Concept in Google AdWords section.

Digital Marketing Training in Vijayawada

In our advanced digital marketing course we teach every topic with practicals and provide real-time scenario’s to help you master the subject. We update our syllabus as per the changes in the industry.

Digital Marketing Course Syllabus

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms
  • Traditional Vs. Digital Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
  • What is Website?
  • What is Domain Name
  • Types of Domains
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of Websites
  • HTML, CSS and Java Script
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme Settings and Customization
  • Managing Themes
  • Content management in WP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a menu to the website
  • Plugins and Widgets
  • Using Plugins in Site
  • Adding widgets to the website
  • The Best Plugins in WP
  • Practical WordPress Project Example
  • Fundamentals of SEO
  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Major & Minor Algorithm Updates
  • Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
  • Recent Changes in Search Algorithms
  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis
  • Product/Services Categorization
  • Google Keyword Planner Tool
  • In-depth Analysis with Keyword Planner
  • Other Keyword Tools
  • Competition Analysis
  • Manual Competition Analysis
  • Paid Competition Analysis tools
  • Finalizing the Keywords List
  • Introduction to On page
  • On page Analysis Methodology
  • Fundamental On-page Factors
  • Domain name in SEO
  • Importance of HTTPS
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Heading optimization
  • Internal Links
  • Image Optimization
  • Social Signals & Footer
  • Website Speed Optimization
  • Speed Analysis Tools
  • Sitemaps Generation
  • Robots.txt File
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • New Updates in On page.
Google Search Console
  • What is Search Console
  • Features of Search Console
  • Site Verification Process
  • Location Targetting
  • Search Performance Tool
  • Link Analysis Tool
  • Manual Actions
  • Sitemaps Tool
  • Fetch as Google Tool
  • Crawl Errors Analysis
  • The Latest updates in Search Console
  • Introduction to Off page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks • Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies
  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics

Algorithm Recovery Process

  • Types of Penalties
  • Manual Actions
  • Apply for Reconsideration
  • Algorithm Update Recovery Method
  • Compare the Before/After date
  •  Panda recovery process
  • Penguin recovery process
  • Mobile friendly update
  • How to use DisAvow Tool

Reports Analysis

  • Google Analytics Reports
  • Search Console Reports
  • Website Position Analysis
  • Website Monthly Reports
  • Backlinks Reports
  • Paid Tools for monitoring
  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  •  Keyword Match Types
  •  Keyword Research Tools
  •  Ad Formats & Guidelines
  •  Ad Extensions
  •  Understanding Ad Auction
  •  What is Quality Score
  •  Factors to improve Quality Score
  •  Actual CPC Calculation
  •  Types of CPC’s
  •  Bidding strategies
  •  What is Conversion?
  •  Implementing conversion tracking
  •  Calculating ROI
  •  What is DSA ?
  •  Create a DSA Campaign?
  •  Segments and Filters
  •  Search Terms and Ad Auctions
  •  Customization Tools
  •  Generating Reports

Google Ads Express

  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports

Display Ads

  • What is Display Advertising
  •  How Display Ads Works
  •  Creating a Display Campaign
  •  Bidding Strategies
  •  Targeting Option in Display Network
  •  Exclusion options
  •  Ad Formats and Sizes
  •  Conversion Tracking
  •  Display campaign reporting

Remarketing Campaign

  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Types of Remarketing Audience
  • Building Remarketing List
  • Building Custom Audience List
  • Creating Remarketing Campaign
  • Remarketing Ads Design
  • Dynamic Ads
  • Remarketing Lists for Search Ads (RLSA)

What is Shopping Campaign

  • Google Merchant Center account
  •  Creating Business Store
  •  Types of Product Feeds
  •  Product Feed Properties
  •  Dynamic Product Feeds
  •  Creating a Shopping Campaign
  •  Defining Product Groups
  •  Monitoring Campaign
  •  Reports of Shopping Campaign
  • State of Mobile Usage
  • Benefits of Mobile Marketing
  •  Mobile Marketing Goals
  •  App Creation Strategy
  •  App Optimization Service (AOS)
  •  Universal App Campaign
  •  Call Only Campaign
  •  Conversion Tracking
  •  Reporting in Mobile Ads
  • Importance of Video Marketing
  •  Types of YouTube Ads
  •  Location Targeting
  •  Bidding Strategies
  •  Automatic Targeting
  •  Adgroups Setup
  •  Targeting Options in Video Ads
  •  Types of Ad Formats
  •  Ads Cost Options
  •  Measuring the Results of Campaign
  •  Conversion Tracking

Advanced Features

  • Google Account Access
  • Access Levels
  • My Client Centre (MCC)
  • Google Ads Editor
  • Export / Import Details
  • Shared Library Features
  • Introduction to Bing Ads
  • Creating Bing Ads Account
  • Bing Ads Campaign
  • Exporting the Campaigns
  • Generating Reports
  • Bing Ads Certification

Introduction to SMM

  • What is Social Media?
  •  Benefits of using SMM
  •  Social Media Statistics
  •  Goals of Social Media Marketing

Facebook Marketing

  • Types of Facebook Account
  •  Personal Account Setup
  •  Facebook business page setup
  •  Types of Business pages
  •  Cover Photo/Video Design
  •  Page Settings & Options
  •  How to Increase Facebook Likes
  •  Facebook Content Strategy
  •  Types of Posts and Statistics
  •  Examples of Creative Posts
  •  Designing FB Posts
  •  User engagement metrics
  •  Facebook Insights
  •  Facebook Groups
  •  Facebook Apps

Facebook Advertising

  • What is Facebook Ads
  •  Types of Objectives
  •  Popular Ads Campaigns
  •  Defining Target Audience
  •  Types of Targeting
  •  Bidding & Budget Settings
  •  Types of Ads
  •  Designing FB Ads
  •  Setup of Facebook Pixel
  •  Conversion Tracking Pixel
  •  Remarketing Strategy
  •  Reports & Analytics

Twitter Marketing

  • What is Twitter?
  •  Benefits of Twitter
  •  How brands use Twitter
  •  Customizing the profile
  •  Profile Photo & Header Image
  •  Types of Tweets
  •  Content strategy for Twitter
  •  How to increase Followers
  •  Post your First Tweet
  •  Analysis of Big Brands
  •  What is HashTag?
  •  Hashtags and its uses
  • How to use Trending #Tags
  • Tools for Twitter marketing
  • Twitter Analytics

Twitter Ads

  • Setup Twitter Ads Account
  • Types of Campaign
  • Create your Campaign
  • Followers Campaign
  • Traffic & Conversion Campaign
  • Targeting Options • Bidding & Budget
  • Twitter Ad Format
  • Image Ads • Video Ads
  • Twitter Cards
  • Conversion Tracking
  • Measuring Results (KPI’s)
  • Remarketing Strategy
  • Targetting Remarketing Audience
  •  What is Video Marketing
  •  Statistics of Video Marketing
  •  Creating Channel in YouTube
  •  Customizing the YouTube Channel
  •  Types of Video Formats
  •  Create video marketing strategy
  •  Upload the First Video
  •  Video Optimizing Tips
  •  Video Settings
  •  Cards, End Screens & Sub Titles
  •  How to use Playlists
  •  YouTube Creator Studio
  •  Features of Creator Studio
  •  YouTube Analytics
  •  Increasing Subscribers
  •  Understanding copyrights and spam

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs on Linkedin
  • Creating company page
  • Customization of page
  • Posting on LinkedIn Page

LinkedIn Ads

  • Why LinkedIn Ads
  • Types of Campaigns
  • Creating a Campaign
  • Bidding & Budget
  • Target Audience Settings
  • Types of Ads
  •  Leads Generation Campaign
  •  Conversion Tracking
  •  Creating a Remarketing Campaign
  •  LinkedIn Ad Reports
  • What is Instagram
  •  Instagram statistics
  • How Brands use Instragram
  • Creating Instragram Account
  • Types of Instagram Accounts
  • Linking Instagram with Facebook
  • Tour of Instagram App
  • What works in Instagram
  • Types of Content (Posts & Stories)
  • Post Designing Tools
  •  Stories & Highlights
  • Importance of Hashtags
  • How to use Hashtags
  • Popular Tools for Instagram
  • Engagement Metrics
  • Instagram Analytics
  • Instagram Ads
  •  Types of Campaign
  • Creating your Campaign
  • Measuring Results
  • What is Pinterest?
  •  Pinterest Statistics
  •  How brands use Pinterest
  •  Creating a Pinterest Account
  •  Types of Accounts
  •  Customizing the Profile
  •  Pinterest Strategy
  •  Boards on Pinterest
  •  How to manage boards
  •  Pins and Links
  •  Generating Engagements
  •  How to use InfoGraphics
  •  Integrating Pinterest in Site
  •  Engagement Metrics for Pins
  •  Pinterest Analytics
  •  Advertising options on Pinterest

Quora Marketing

  • What is Quora?
  • Quora Statistics
  • Benefits of Quora Marketing
  • Top Quora Users & Brands
  • Creating Quora Account (Personal/Company)
  • Optimizing the Quora Profile
  • Following Topics & Users
  • Understanding the Quora Policies
  • How to Answer the Questions
  • Engaging with Users
  • How to Increase Followers
  • Quora KPI’s
  • Quora Stats Tool

Quora Ads

  • Creating Quora Ads Account
  • Types of Campaigns
  • Types of Audience Targetting
  • Bidding & Budget Settings
  • Types of Ad Formats
  • Implementing Conversion Tracking
  • Remarketing Integration
  • Types of Remarketing Audience
  • Creating a Remarketing Campaign
  • Measuring Results of Campaign
  • What is Slideshare?
  • Benefits of Slideshare
  • Create Slideshare Account
  • Optimizing the Profile
  • Top Slideshare Profiles
  • Document Creation Strategy
  • Types of Documents
  • Creating Documents
  • Optimizing Document
  • Embedding Documents in Website
  • Engagement Metrics
  • Slideshare Analytics
  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • MailChimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Email Marketing Campaign
  • What is Newsletter
  • Design a Newsletter
  • Analysing Reports of Campaign
  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Areas to analyse in ORM
    • Search Engines
    • Blogs & Websites
    • Review Sites
    • Complaint sites
    • Social Media
  • Search Engine ORM Strategy
  • Autosuggestion & Related Searches
  • Search Engine Results
  • Image Search Results
  • Blogs & Websites ORM
  • Solutions for external websites
  • Complaint Sites ORM
  • Managing Reviews
  • Popular Review Sources
  • How to get Positive Reviews
  • How to respond to Negative Reviews
  • How to handle Fake Reviews
  • How to Manage Social Media ORM
  • Popular networks for ORM
  • Common ORM Issues
  • How to handle the issues
  • Action Plan for ORM Project
  • Tools for ORM
  • What is Inbound Marketing?
  • Why use inbound marketing
  • Know your Target audience (Buyer Persona) Analysis
  • Stages of Inbound Marketing
  • Types of Content
  • How to generate Ideas.
  • Content Marketing Strategy
  • Lead Generation Technique
  • Landing Page Designing
  • How to Close Customer
  • Customer Delight Stage
  • HubSpot Certification
  • Introduction to Analytics
  • Implementing Analytics Code
  • Setup of Conversion Tracking Code
  • Types of Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversions Reports
  • Google Tag Manager
  • What is Google AdSense
  • How is Works?
  • Top AdSense Earners [Global / India]
  • AdSense Guidelines
  • Finding the Niche
  • Important Factors for AdSense Success
  • Types of AdSense Account
  • Applying for New Account
  • Create you first Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Best Practices for Ads
  • Integrating Ads in Site
  • Blocking Sites & Categories
  • Reports Analysis
  • AdSense Optimization Tips
  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • Types of Affiliate Networks
  • Top Affiliate Marketing networks
  • Affiliate marketing payment models
  • How to Find Profitable Niche
  • Develop your Affiliate Website/App/Property
  • Apply for Affiliate Marketing network
  • Amazon Affiliate Network
  • Integrating Amazon Products
  • How to promote Affiliate Products
  • Measuring Results on Affiliate sites
  • What is Freelancing?
  • How does freelancing works ?
  • Offline Freelancing Business
  • Registering Company
  • Initial Business Guidelines
  • Documentation & Quotes
  • How to manage clients
  • Online Freelancing networks
  • Create a Profile in Fiverr.com
  • Optimizing your Profile
  • Create your Gig
  • Types of Gigs
  • Optimizing the Gigs
  • How to Price your Gigs
  • How to bid on projects
  • How to handle the clients
  • Project management tools
  • Asking for reviews from clients
  • What is YouTube Monetization?
  • What is YPP?
  • Eligibility Criteria for YPP
  • Most Popular Niches in YouTube
  • Top YouTube Channels
  • How to Select Niche
  • Types of Video Content
  • Guidelines for YouTube Publishers
  • How to apply for Adsense
  • Checking Advertising Revenue in YouTube
  • Reports in Google AdSense
  • Optimizing for YouTube Revenue
  • Google Ads Fundamentals
  • Google Search Advanced
  • Google Shopping Certification
  • Google Display Certification
  • Google Video Certification
  • Google Analytics Certification
  • Bing Ads Certification
  • Facebook Blueprint Certification
  • HubSpot Certification
  • Web Trainings Academy Official Certificate

Benefits of our Digital Marketing Program

Attend Free Demo class

Practical way of teaching with real time project

Placements Assistance

Master advanced digital marketing strategies in real-time scenarios.

Lab Availability for Practice

6+ Google AdWords Certifications

3 International Certifications (HubSpot, Facebook, Google Analytics)

Web Trainings Academy Course Completion Certificate

Hands on Practical Projects

Learn Online Money Making Strategies from Mohammed Azharuddin

Our Student's Placed Companies

What our Students Say about Us ?

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Satish Reddy

I appreciate you for the wonderful days training. Good pace without doubt and really beneficial. It certainly surpassed my expectations. Your data was in depth and high quality. The teaching strategy was great. The standard of training was fantastic. I finished my first GAP Exam with 92%. Thanks a lot.

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S. Sowmya

I think that I have choosen the right institute for my AdWords Training. Here the faculty and their teaching is very good. I got practical knowledge on the subject which is very helpful.

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V. Roopa

I have completed my Adwords Course. Thanks to Faculty for giving me clarity on subject and clearing all my doubts. Thanks for all your Support.

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Phanindra Reddy Alla

Adwords training sessions were very much focused on the basic concepts, This helped us to understand them better and raise to the next level. The clarity and conciseness of your training sessions increased our curiosity and interest on the subject.

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S. Naveen Kumar

I feel great to join in Web Trainings SEM Training. I learn lots of Techniques after joining this institute.

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V. Raju

Good Experience with institute and the way of teaching is very fine. Management is very fine and just one thing i can say teaching of Faculty is very fine.

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Arun Prakash Kalyanaram

The in depth knowledge of Faculty as far as how google works and how Adwords operates is something extraordinary. The way he teaches is also very simple that you might learn the most difficult concept with utmost ease .

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Bapi Raju

Trainer @ Web Trainings is a really a Guru and knowledgeable digital marketing expert. He is patient and capable and really goes the extra mile to make sure you understand his digital marketing subject.

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Syed Jameel

Hi, This is Syed here, in the recent past I had the opportunity of undergoing Digital Marketing Course with Web Trainings, I can say without any doubt that it is worth your time, effort and Money spent. Md Azharuddin is an excellent person, he takes efforts to make sure that the subject matter is delivered effectively to the trainees. with him the classes are not full of theory and boring, he gives live examples and I would say that he does full justice to his job. I Would recommend Web Trainings for anybody interested in taking an seo training. With Web Trainings you learn seo, unlike other training centres where you are trained to be a backlink builder and not a Digital Marketing Professional.

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Usha Boorugu

I am very much satisfied with Web Designing course

I am very much satisfied with Web Designing course, Arif sir gave many concepts to us and which are more than enough to grab a jab and to get job sustainability.
Thank you, sir.

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Kishore Kumar

I would recommend anyone who wants to learn Web Designing Course

I would recommend anyone who wants to learn Web Designing Course must attend a demo class. The best thing about this institute is even after you’re done with the course they are ready to help you whenever you have a doubt.

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Prabhakar Prabha

Best Digital marketing and web design institute trained under master mentors

Arif sir taught us in a very friendly manner, clears every doubt we have on web designing and hospitality of the staff was very good.

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Yeshwanth Reddy

The trainer Arif sir teaches in a simple way and clarifies all doubts

I have learnt responsive Web designing at this institute. The trainer Arif sir teaches in a simple way and clarifies all doubts. If you want to learn web designing go with it.”

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Mohan Krishna

Web Training is one of the Best Digital Marketing & Web Designing Institute in Hyderabad.

1st I took video class for Digital Marketing Whenever I sent doubts through Mail immediately they will respond. After that, I joined Web designing class.
My personal suggestion is if you want to Learn Digital Marketing or Web design “Web Training Academy” is one of the Best Place.
Thank you

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Sai Kiran

Hi friends,  I am one of the students in WebTraining Academy

I did my web designing course from Web Training Institute and today I am writing this review because if anybody is looking for a good web Training institute and want to get in-depth knowledge of the subject. Then Web Trainings Academy is only the answer.

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Sampada Deshpande

I can say it is the BEST institute for Web Designing.

I have recently finished my Web Designing course and I am really very satisfied. I would like to thank Mr. Arif sir for his guidance and support. He made concepts of each module very clear.