What is a BBA in Digital Marketing?
The BBA in digital marketing is a highly sought-after three-year bachelor’s degree program. Digital advertising is a thriving industry not only in India but around the world. The BBA in digital marketing teaches students important skills, like how to think about sales conversions, how to analyze marketing campaigns, and how to come up with ways to promote their businesses.
BBA in Digital Marketing Syllabus
The course lasts three years and is divided into six semesters. Various subjects related to marketing and business analytics are covered in each semester. The program also includes a project that allows students to learn practical marketing skills and apply their knowledge practically. Learning a professional digital marketing course is a great option for career enhancement, but a BBA degree will add more value.
Digital Marketing Scope in BBA
The BBA in Digital Marketing can be applied to a wide range of industries in India and around the world.
There are a lot of possibilities after completing a BBA in digital marketing. A bachelor’s degree in computer science opens up a wide range of jobs, and as technology improves, so does the value of the degree.
Every company in the world will have a presence on the Internet by 2025, which will open up a wide range of career opportunities. Progress is being made in this area. As technology moves quickly, it is important to stay on top of the most recent digital marketing trends.
More than 1.5 million new jobs in digital marketing are expected to be created in the next two years. With 205 million Internet users, India is quickly establishing itself as the next major digital power. Demand for digital marketing talent is outpacing supply.
This study shows that the digital economy is growing at a rate ten times faster than the traditional economy. Online businesses are twice as big as those in the traditional economy.
It opens up a slew of job possibilities. People who enjoy coding can work in web design, while people who are good at writing can work in content marketing, and so on.
Eligibility Criteria for BBA in Digital Marketing
Minimum Qualifications
To be eligible for the course, the student must have completed 10+2 with a minimum grade of 50% or an equivalent CGPA. Students who are taking final exams may also apply.
The Criteria for Selection
Students will be admitted to the program based on their merit (percentage of marks obtained in the 10th and 10+2/12th Board Exams). If the university so desires, the student may be called for a personal interview.
The Top 5 BBA in Digital Marketing Colleges in India
Narsee Monjee Institute of Management Studies (NMIMS University), Mumbai
The Narsee Monjee Institute of Management Studies (NMIMS) was founded in 1981 by Shri Vile Parle Kelavani Mandal and offers BBA in digital marketing courses to help students get into one of the fastest-growing marketing fields. The course costs INR 6,70,000.
Christ University, Bangalore
Established in 1969, Christ University has always been a leader in educational innovation, introducing futuristic curriculums and taking experiential initiatives. In 1998, it became one of the first NAAC-accredited institutes.
The BBA in Digital Marketing Course Fees INR 1,42,000 aims to provide students with knowledge that will enable them to stay current with marketing developments.
ICFAI Business School (IBS), Mumbai
ICFAI Business School, founded in 1995, is one of the nation’s top business schools.
They offer a BBA with a specialization in Digital Marketing, as well as an MBA and a Ph.D.This course will cover business and digital marketing. The course costs INR 1,00,000.
SRM University, Chennai
SRM Institute of Science and Technology offers a BBA in digital marketing course that covers topics such as SEO, e-commerce marketing, and other marketing aspects. The courses cost 86,667 INR.
KIIT School of Management, Bhubaneswar
KIIT School of Management, which was founded in 1993, offers BBA-DM.
Students will learn about Google Ads, Online Marketing, relevant digital skills, and digital marketing strategies in their BBA in a digital marketing course. The course costs around INR 2,63,000.
7 Key skills to get Jobs in Digital Marketing with BBA with Salary info
SEO (search engine optimization)
SEO is said to be a digital marketing skill. Having your website appear at the top of search results increases traffic and credibility. It takes someone who understands algorithms, how search engines work, and how content can be linked-to a search result.
SEO is an $80 billion industry. 93% of all internet activity starts with a search engine, and 75% of users never look past the first page of results. The SEO market is rapidly evolving, making SEO a relevant skill.
Salary
A Search Engine Optimization Specialist can earn around $46,738 globally and in the range of 2-3 Lakh INR in India. (PayScale).
Paid Social Media Specialist:
A social media marketing strategist plans, implements, develops, manages, and monitors the company’s social media strategy. It will increase brand awareness and, ultimately, sales.
A paid media specialist drives traffic to your websites via online advertising on sites like Facebook, Instagram, and Google. They must be quick to identify the best platforms for reaching their target audience and be creative in their media buying. With 60% of marketing budgets going digital, every digital team needs a paid media specialist.
Salary
A paid media specialist earns around $66,150 globally and 4-5 lakh INR in India on average (PayScale).
Pay-Per-Click (PPC)/Google Ads:
PPC advertising isn’t just applicable to search engines; it is also applicable to social media, mobile applications, websites, directories, and more. How you leverage your quality score and ad relevance is what makes PPC a skill. A good quality score will lower your cost per click and increase your profits.
Pay-per-click advertising is an option for gaining relevant visibility instantly. Your brand or business is guaranteed to show in top results. Except, you have to pay for each click of your ad. A good quality score will lower your cost per click and increase your profits. PPC advertising isn’t just applicable to search engines; it is also applicable to social media, mobile applications, websites, directories, and more.
Salary
A Pay-per-click analyst can earn up to $44,169 in the United States and 3–4 lakhs INR in India.
Email Marketing:
Email marketing is one of the most valuable marketing strategies out there, and it can be used to engage inactive customers, convert leads, build customer loyalty, and more! You can send exclusive deals, information about upcoming events, article pieces for subscribing, and other useful content. Email marketing has a return on investment (ROI) of $42 for every $1 spent, which is higher than any other form of marketing, be it digital or otherwise.
Salary:
An email-marketing specialist’s average global salary is $54,573, with a salary of 3-5 lakh INR in India.
Content Marketing Specialist-Content Marketer:
Today, SEO alone isn’t enough to drive traffic to your website. The demand for high-quality content has replaced old-school tactics.
Today’s customers do not act unless they are impressed by a company’s content. Content marketers optimize a company’s content to be of high quality and drive traffic to various web pages. Unlike social media ads, this is free promotion. The audience is more aware and wants to see quality content on social media or well-written blogs that promote business.
This is a creative job that drives all content marketing plans and strategies. To execute a strategy, a content marketing specialist must work well with others.
Salary:
A content marketing specialist makes about $51,630 globally and 4-5 lakh INR in India on average. (PayScale).
Analytics:
Analytics is a key component of a digital marketing team and a highly technical skill. Today’s data is useless unless it is analyzed and used to benefit your brand. Today’s consumer data shows the entire buying journey.
Analytics tell us whether or not our campaign was a success, how to improve our strategy, and how to reach a larger audience. Analytics helps you optimize your sales funnel, identify problems, and create solutions.
Without analytics, digital marketing would not exist today. Modern businesses cannot survive without the ability to analyze data, spot trends, and turn them into actionable steps.
Salary:
A data analyst can cash in $61,593 globally and 4–5 lakh INR in India on average. (PayScale).
Website Development:
Today’s businesses want to be online to reach their customers. 51% of the world’s population has internet access. The pandemic has only increased the value of a website. It is both a goodwill gesture and a business medium.
As a web developer, you must keep up with the latest coding languages and have a creative flair to create a functional yet appealing website for your company. It is a highly sought-after digital marketing skill in today’s hyper-digital world.
A web developer’s job includes creating and maintaining websites. Even in today’s booming global digital scenario, nearly half of small businesses lack a website. Today, one in three people research a company online. So, if you like coding and are good at it, the market wants you.
Salary: A beginner in web development can easily rake in $60,117 globally and 3–4 Lakh INR per annum, which goes up to 10 Lakh INR for senior developers in India. (PayScale).
Also Checkout our article on How to Start Career in Digital Marketing 2022.
Conclusion:
Digital marketing is one of the hottest career streams right now, and cashing in on this digital wave will be very beneficial. It is estimated that the number of digital marketing jobs that will be created in the field by 2022 will be at an all-time high, which means that digital marketing is here to stay. We hope this list of digital marketing skills helps you take the first step into your specialization.
If you are looking forward to pursuing a BBA course, you can check out the Online BBA Degree Program, which offers specialization in analytics and digital marketing, If you want to start your career in digital marketing, you can enroll to Web Trainings Academy Advance Digital Marketing Course.
